Director, Marketing and Ad Technology Solutions Architecture
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
The Director Marketing and Ad Technology Architecture is someone with first-hand experience in building/integrating with and operating a variety of platforms from messaging technologies (email mobile push SMS) Customer Data Platforms (CDP) Advertising Technology (Ad Serving DSP SSP) Content Management Systems (CMS)to the foundational elements around data identity management and resolution C360 and tagging and taxonomy.
You may need to be hands-on to lead technical design and approachin other situations you will partner with marketing and business leaders to take their use-cases and translate them into technical requirements. You hold a diverse background which includes brand SaaS/Platform and consultancy experience. They have a pulse on latest marketing and ad technology trends and work toward being on the leading edge of innovation.
This is a senior visible and matrixed role leading a small team of solution architects who support our MarTech lifecycle and marketing teams. You will report to the Vice President of Customer Lifecycle and Marketing Technology. This role is fully remote.
Youll have opportunity to:
- Understand the D2C product and business roadmap gaps and capabilities of the existing D2C technology and martech stackto build a short mid and long-term martech and adtech strategy according to ECS strategic vision
- Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases
- Lead the technology rollout adoption and value realization of selected platform(s) to enhance audience discovery targeting and orchestration for first and third-party use-cases both on and off-property
- Develop a strategic roadmap for platform and system integrations cross-platform orchestration and personalization use-cases
- Partner lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions
- Lead both the team and peers across the organization on MarTech / AdTech best practices and latest technologies to promote high value outcomes
- Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems
Qualifications :
- 10 years of experience in Martech and AdTech; both in implementation and operations across different platforms and environments
- POV on industry-leading MarTech / AdTech platforms with ML and GenAI use-case intersections
- Experience with the Product Operating Model Objectives and Key Results framework
- Comfort and experience operating in both continuous development and sprint-based environments
- Knowledge of GenAI/ML platform and opportunities Data Management (Data lakes) Content Management Systems DAMs UX and AWS cloud portfolio
- Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred) Adobe CMS DSP/SSPs ad Serving technology data clean rooms; moderate SQL and data architecture
- Lead conversations across a variety of levels from executive and senior leaders marketing analytics data science to engineering teams
- Demonstrated agreement building ability with business and technology partners
Additional Information :
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Sales Experience
- Marketing
- Hotel Experience
- Hospitality Experience
- Assisted Living
- Management Experience
- Revenue Management
- Sage
- Salesforce
- Sales Management
- Team Management
- Memory Care
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
