Director of FUNKIN, FUNKIN Professional and KA REMIX

Cumbernauld - UK

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Job Title:Brand Director of FUNKIN FUNKIN Professional and KA REMIX

Location:Cumbernauld/Middlebrook/Milton Keynes/London - Hybrid

Contract and working pattern: Permanent 37.5 hours

Are you ready to Be Your Best Barr None

Lets Grow!!!

As our Brand Director for our exciting alcohol portfolio - you will have a mandate to drive significant market share growth and elevate brand equity across the portfolio.

Playing a pivotal role in shaping and driving the strategic direction of our brand portfolio you will have broad strategic responsibilities ensuring the development and execution of world-class brand strategies to elevate brand equity market share and overall business growth.

Bringing your deep understanding of consumer and customer insights and market dynamics you will lead cross-functional teams to deliver superior brand initiatives consistently

Your responsibilities will include:

Leading the formulation and execution of all long-term and short-term brand strategies

This includes defining brand positioning identifying new growth opportunities (innovation market expansion) and ensuring alignment with overall AG Barr corporate goals

Commercial & Financial Performance

Ensure profitable growth by managing the brands budget effectively and driving high ROI.
Monitor and assess brand health using key metrics and KPIs (market share awareness loyalty) to optimise resource allocation and guide future commercial strategies

Execution & Market Insights

Own the creation and seamless execution of world-class integrated brand campaigns across all touchpoints (digital traditional customer channels)
Lead efforts to gather analyse and translate consumer and market insights into actionable strategies and compelling brand communications

Leadership & Collaboration

Provide strong leadership and mentorship to the brand team fostering a high-performance collaborative culture
Act as the key partner for cross-functional teams (Sales R&D Finance) and engage with senior leadership to ensure strategic alignment and support for brand initiatives

What you will bring:

We are seeking a highly strategic and results-driven leader who possesses the following essential experience and skills:

Proven Track Record in FMCG: A demonstrated track record in building and managing successful brands ideally within the Alcohol or fast-moving consumer goods (FMCG) sector with the ability to operate at a senior leadership level
Strategic & Commercial Mastery: Exceptional ability to lead the formulation and execution of holistic brand strategies (long-term and short-term) paired with strong financial and commercial acumen to ensure optimal budget management and return on investment (ROI)
Insight-Driven Leadership: Expertise in leveraging complex consumer and market insights to define unique brand positioning drive innovation and inform all tactical and strategic adjustments
Cross-Functional & Senior Influence: Proven ability to navigate complex cross-functional relationships and collaborate effectively with sales R&D finance and product teams as well as influencing and engaging with senior leadership to ensure strategic alignment
Team Development & Accountability: A strong leader committed to fostering a high-performance environment mentoring direct reports and driving accountability for brand health and key performance indicators (KPIs)

What we offer

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

Uncapped bonus potential linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Private Medical Cover
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks gym memberships technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability health or mental health condition.

While we have highlighted our ideal requirements for this role we are realistic that the successful candidate probably wont meet every single requirement in this advert but we are big advocates of people growing in role. So even if you dont meet every single requirement we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is30th November 2025

Required Experience:

Director

DescriptionJob Title:Brand Director of FUNKIN FUNKIN Professional and KA REMIXLocation:Cumbernauld/Middlebrook/Milton Keynes/London - HybridContract and working pattern: Permanent 37.5 hoursAre you ready to Be Your Best Barr NoneLets Grow!!!As our Brand Director for our exciting alcohol portfolio - ...