Senior Brand Manager Beer

Recruitment Matters Africa Pvt Ltd

Job Location:

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our client is seeking a Brand Manager to drive growth and value creation for assigned brands within the Beer category through strategic marketing brand activations and consumer-focused campaigns. The role ensures the delivery of operating targets marketing objectives and profitability across key markets by optimizing innovation brand communications pricing and sponsorships.

Key Responsibilities

Strategy

Support the creation and execution of the Beer Category strategy.
Use consumer and market insights to build strong brands in key focus markets.
Apply channel-specific thinking to activate brands with relevant communication strategies.
Contribute to competitive strategy reviews to identify implications and learnings.
Ensure profitable and sustainable brand growth using best practices and commercial acumen.
Deliver against commercial targets derived from business goals.
Support brand strategy development including pricing SKU management brand positioning and communications within allocated resources.
Engage monthly with regional and global stakeholders to ensure strategy alignment and consistency.

Planning

Support the annual development of brand plans.
Manage brand target setting ATL/BTL budgets 360-degree communication plans activity calendars and activation plans.
Align brand team strategies with trade marketing for effective execution.
Lead agency management briefing and internal approvals.

Execution

Collaborate with trade marketing to plan monitor and execute brand activation plans within budget.
Brief internal and external suppliers to ensure excellent execution of activations and sponsorships.
Monitor monthly ATL/BTL spend across markets according to annual plans.
Manage day-to-day agency relationships and internal stakeholder interactions (procurement finance trade marketing and sales).

Monitoring / Reporting

Track analyze and use financial and market data to optimize brand investment and campaign effectiveness.
Interpret insights from market trends media and consumer behavior.
Manage brand development budget invoicing and spend.

People

Lead personal and career development initiatives.

Job Requirements

Education

Honours or postgraduate qualification in Commercial or Brand Marketing.

Experience

Minimum 5 years relevant marketing experience preferably across FMCG categories (alcohol experience advantageous).
Strong understanding of the FMCG value chain.
Proven cross-functional and project management skills.
Demonstrated strategic thinking and planning capability.
Expertise in executing marketing plans.
Strong commercial acumen and analytical skills.
Ability to apply consumer insights to campaigns.
Demonstrated creativity and experience leading creative work and agency partnerships.
Excellent written and verbal communication skills.
Passion for business and continuous learning.

Functional Competencies

Consumer-centric approach
Portfolio management
Integrated commercial planning
Brand strategy development
Breakthrough communications
Brand profitability management
Innovation and renovation
Store-back marketing
Route-to-market and channel understanding

Behaviors

Deliver results and celebrate success
Think consumer first and make courageous decisions
Champion inclusion and collaboration
Embrace learning growth and development