Senior Growth Marketing Manager

The Senior Growth Marketing Manager will drive product-led growth strategy and execution for our newest EPM solution focusing on the complete customer lifecycle from acquisition through expansion. This role combines strategic growth planning with hands-on execution to optimize user activation engagement and conversion throughout the self-service and sales-assisted customer journey. As the growth marketing expert for your product within our EPM portfolio youll collaborate cross-functionally with product sales customer success and analytics teams to build scalable growth engines that drive sustainable revenue growth.

Responsibilities: What will you do

• Develop and execute comprehensive product-led growth strategies including freemium/trial optimization user onboarding and activation milestone design
• Build and manage multi-channel growth campaigns that drive both self-service adoption and sales-qualified pipeline
• Create and execute lifecycle marketing programs that maximize user engagement product adoption and customer lifetime value
• Execute integrated marketing campaigns across multiple channels (email in-product messaging content webinars)
• Monitor campaign performance and report on key metrics activation rates trial-to-paid conversion etc.
• Manage third party activities (webinars content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activitys ROI.
• Support and work closely with the sales and customer success teams to ensure alignment and identify opportunities for optimization.
• Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization
• Manage third-party partnerships content syndication and co-marketing opportunities to maximize reach and ROI
• Contribute to the daily conversation of how to best execute and measure webinars emails and other marketing campaigns.

Values: How will you get it done

• Drive & Discipline - the ability to operate in a fast-paced environment managing multiple projects at a time with a focus on achieving high-quality results.
• Growth Mindset - embrace experimentation learn from failures and continuously iterate to find scalable growth levers
• Data-Driven Decision Making - use analytics and user insights to guide strategy and tactical execution
• Cross-Functional Leadership - build strong relationships across teams influence without authority and demonstrate readiness to lead and develop marketing professionals
• Customer-Centric Approach - deeply understand user needs and optimize experiences to drive genuine value and satisfaction

Qualifications :

Required Experience:

• Bachelors degree preferably in Marketing or Business
• 7 years of growth marketing demand generation or lifecycle marketing experience preferably in B2B SaaS/enterprise software
• Proven PLG expertise - demonstrated success with product-led growth models freemium/trial optimization and self-service user acquisition
• Ability to analyze marketing metrics to uncover underlying performance drivers assess influence on quarterly and annual goals and understand the actions needed to maximize impact.
• Full-funnel ownership - experience managing complete customer lifecycle from awareness through expansion and retention ABM experience a plus
• Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce SalesLoft Wrike Airtable Power BI etc.) and marketing automation-- ideally Pardotexperience is a significant plus.
• Experience with AI-powered marketing tools and automation
• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
• Excellent written and verbal communication skills with ability to present insights to senior stakeholders
• Previous experience managing and developing marketing professionals with interest in growing into a team leadership role is a significant plus
• Experience with financial/accounting software or understanding of reconciliation/close processes is a significant plus

Additional Information :

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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Remote Work :

No

Employment Type :

Full-time