TheSenior Strategic Channel Partnerships & EngagementManager is a newly created role designed to transform Acumaticas partner ecosystem from transactional recruiting to high-impact executive-level alliances. This individual contributor role will be responsible for identifying cultivating enabling C-level connections and strategic partnerships that drive measurable partner productivity accelerate time-to-value and maximize ROI across Acumaticas ecosystem.
The new role reflects Acumaticas mandate: to align partner acquisition with long-term value creation ensure partner cohorts graduate into productivity faster and build a stronger best-in-class partner engagement model starting in 2026.
This Senior Strategic Channel Partnerships & Engagement Manager role is meant to become the VAR prospect list expert who maintains the system of truth for potential partner opportunities. Our colleague will complement VAR recruitment and enablement by being the strategic orchestrator and data-driven hunter of new channel opportunities. He/she will data mine and build the intelligence layer of the VAR prospect list while balancing external executive engagement with prospect VARs to ensure that partner engagements translate into tangible business partnerships.
Job Responsibilities:
Strategic Channel Development & Targeting (60%)
Build and maintain a high-value pipeline of potential VARs that align with Acumaticas ideal partner profile (industry size vertical geography maturity).
Design and continuously refine the Ideal Partner Profile (IPP) using win data churn data and partner performance benchmarks.
Build and maintain a Tiered Prospect List Dashboard (Top 100 targets watchlist M&A targets resellers from competitor ecosystems).
Track VAR consolidation and mergers to identify potential recruits or at-risk partners.
Support negotiations and structure of partnership agreements in collaboration with Legal Finance and other internal executive stakeholders.
Partner Intelligence & Data Infrastructure (15%)
Own the Partner Prospect Database within CRM to ensure data hygiene and segmentation.
Leverage tools like ZoomInfo and LinkedIn Sales Navigator to source and verify leads.
Develop monthly intelligence briefs summarizing competitive movements (e.g. NetSuite Sage Infor VAR migrations).
Create/manage dashboards on Recruitment Velocity Partner Health Index and Market Coverage Gaps.
Ecosystem Engagement (15%)
Map influencers ISVs and referral ecosystems tied to target VARs.
Develop joint engagement cadences with internal Acumatica stakeholders for top 20 targets.
Represent Acumatica at selective industry events (e.g. ITA ConnectWise etc.) to cultivate VAR prospect leads.
Build warm intro playbooks (leveraging existing VAR partners success stories).
Reporting KPIs & Executive Enablement (10%)
Ensure leadership visibility and accountability to results.
Maintain monthly scorecards (prospect list movement conversion rate new partnerships signed & from which ecosystem).
Present insights during Quarterly Channel Strategy Reviews.
Collaborate with Enablement/Productivity part of the organization to link prospect engagement conversion productivity.
Track ROI of recruitment marketing spend tied to strategic outreach lists.
Qualifications :
Legacy VAR partner ecosystems preferred but ISVs OEMs MSPs know-how welcome.
Demonstrated success in enabling C-Level connections & new partnerships.
Experience in mining data tools and managing lists to drive partnership results.
Data-driven abilities with experience managing KPIs speed to recruit speed to deals for new recruits win rate and ROI.
Excellent communication and executive presence; ability to enable connections with C-level stakeholders.
Ability to work cross functionally and to gain alignment amongst several stakeholders.
Strong relationship-building skills with VAR leadership.
Salesmanship to drive new strategic channel partner connections new partnerships and onboarding.
Identifying partnership potential to facilitate connections of impact within specific timeframe.
Manage performance against partner connection quota and sales pipeline and revenue contribution from those strategic partners.
Support partner satisfaction and retention scores.
Additional Information :
Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please e-mail . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.
For this role the salary range is $140000-$155000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors including skills qualifications experience and other relevant elements.
At Acumatica certain roles are eligible for additional rewards including annual bonus and stock. These awards are allocated based on individual addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.
Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you -based employees gain access to healthcare benefits (medical dental and vision insurance for you and your dependents) employer paid Short-Term/Long-Term Disability and Basic life coverage 401(k) plan with company match Flexible time off sick and safe leave among others.
Remote Work :
Yes
Employment Type :
Full-time
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