Marketing Senior Manager

About the team

The marketing team is responsible for promoting and selling Visas products or services throughout various marketing channels. This can include tasks such as market research advertising promotion sponsorship cross border marketing event planning marketing services and client support.

The goal of the marketing team is to increase brand awareness and usage and to drive customer engagement acquisition and ultimately business. This can be accomplished through a variety of strategy and tactics including creating and distributing content launching advertising campaigns building partnerships with influencers merchant partners and clients and using data analytics to track and measure the success of efforts.

What a Marketing Senior Manager does at Visa:

The Senior Manager at Visa plays a crucial role in driving the companys marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential users/clients and retain existing ones. The responsibilities include market research to identify opportunities for campaign and promotion overseeing the production of all marketing materials and tracking the success of marketing campaigns. The Senior Manager works closely with other functions to align the companys marketing strategy with its business goals.

Detailed responsibilities include:

• Develop programs that integrate both B2C and B2B approaches. Lead and manage the entire marketing campaign lifecyclefrom strategic planning and concept development through execution to post-campaign measurement and analysis. Provide comprehensive support to clients ensuring seamless integration of strategy implementation and performance evaluation to drive sustainable business results.
• Respond rapidly and flexibly to client needs and market changes ensuring efficient project management and execution. Demonstrate a proactive approach to problem-solving and decision-making maintaining high standards of operational excellence.
• Foster effective communication and collaboration with clients partners and internal stakeholders. Lead cross-functional projects working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges.
• Adapt and implement global best practices to fit the unique needs of the Japanese market. Leverage Visas worldwide expertise while ensuring strategies and campaigns are locally relevant and effective.
• Interact closely with other marketing team members including but not limited to Asia Pacific marketing team members in Singapore to fully leverage the organizations assets and resources.
• Work closely with advertising media digital and promotion agencies to ensure the delivery and execution of projects. Develop and maintain positive agency relationships based on inspiration respect and shared passion.
• Contribute to the reimagining of the organizations key sponsorship assets working alongside partners and constantly seeking ways to improve the issuance and usage of products/services.
• Assist with various media using your knowledge and creativity to find innovative ways to engage the final consumer through social digital and mobile channels.
• Oversee all administrative deliverables related to consumer marketing project management and marketing services ensuring full compliance with the organizations policy and process.
• Serve as a brand & marketing steward ensuring the brand is always presented in alignment with its vision and purpose.
• Contribute to the evaluation of the effectiveness of marketing programs to identify areas for improvement.

Why is this position important to Visa:

The Senior Manager role is crucial for Visa as it helps in shaping the companys marketing strategy in Japan. This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on the extensive experience in traditional digital and emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management thus influencing the direction and success of Visas business operations.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

What you will need:

• 10 years of work experience in relevant marketing space and Bachelors degree (Masters degree or MBA are preferable)
• Full bilingual in English and Japanese
• Experience working in and with multinational organizations with well-positioned local brands.
• Demonstrated ability to think both strategically and creatively while maintaining attention to detail.
• Possess excellent analytical skills with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.
• Have a strong understanding of the marketing landscape and trends including digital marketing and be willing to stay updated.
• Demonstrate willingness to take responsibility and accountability for the successful completion of projects and the ability to work under pressure and meet deadlines.
• Be open to admitting and learning from mistakes fostering a culture of creativity and innovation.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time