User Acquisition Manager Pokémon GO

Niantic is positioned as a leader in augmented reality and mobile gaming and is looking for a complex contributor joining as an User Acquisition Marketing Manager. This is an outstanding opportunity to drive mobile consumer growth working on projects that immediately reach millions of people every day. This candidate will promote a data-driven mentality demonstrating their media buying experience to formulate extraordinary user acquisition campaigns while closely collaborating with cross-functional partners in aspiring towards team growth goals. If youre a quantitative and creative problem solver excited to unlock major growth channels wed love to meet you!

This cross functional role is crucial in helping craft Niantics overall growth marketing strategies and product launches. This role is based in Tokyo Japan. English and Japanese fluency is required for this role.

Responsibilities

• Craft and implement comprehensive user acquisition strategies across all marketing channels in collaboration with the broader marketing and product team.
• Reach performance marketing KPIs through optimized budget allocation.
• Work with IP holders and help advise on their overall marketing strategies.
• Resolve any data integrity issues that may arise while running performance marketing campaigns with MMP internal data science or marketing channel.
• Work with internal/external creative agencies to build out performance marketing creative for all needed channels.
• Manage external media and creative agencies.
• Collaborate with our data science team to enhance UA reporting and proactively adapt to evolving marketing metrics.
• Conduct detailed data analysis to identify trends measure campaign performance and optimize strategies for continuous improvement.
• Work with product marketing marketing and analytics teams to ensure alignment with overall business objectives.
• Communicate weekly with leadership to present insights recommendations and campaign results ensuring alignment with strategic goals.
• Lead meetings with cross-functional team members and stakeholders to align on business needs.
• Required in-office 3 days a week.

Qualifications

• Bachelors degree or equivalent in marketing statistics finance or a related field and passionate about analyzing products customer insights and market data.
• 6 years experience in a mobile media buying position on major advertising platforms such as paid social ad networks and DSPs.
• Outstanding interpersonal skills to translate data to meaningful business recommendations that have material business impact.
• Experience working with executive leadership on a frequent basis and helping drive overall marketing strategy.
• Experience managing large monthly budgets across multiple channels. Ideally monthly budgets bigger than $500k.
• Past experience directly managing/hiring contractors and or third party agencies.
• Proposed changes to marketing tech stack to account for changing mobile marketing landscape.
• Proven track record of improving creative performance through continuous A/B testing across multiple platforms and channels.
• Blend of creativity and analytical approach to problem solving.
• Experience with various market research data services e.g. App Annie Sensor Tower.
• Experience working with MMP (Singular Adjust and Appsflyer) and knowledge around Apple SKAN protocols is a bonus.

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.