Principal Designer, GenStudio

Adobe

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profile Job Location:

San Francisco, CA - USA

profile Yearly Salary: $ 173400 - 317000
Posted on: 11-11-2025
Vacancies: 1 Vacancy

Job Summary

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!


The opportunity

Were reimagining the future of creativity and marketing for enterprises and wed love for you to lead that charge! As Principal Designer for Adobe GenStudio youll help define how the worlds top brands harness the power of generative AI to tell their stories. Were building next-generation tools that help marketing teams create activate and optimize content at scalemaking every campaign more intelligent efficient and creatively inspired. If youre passionate about crafting thoughtful design systems and experiences that push the boundaries of whats possible this is the place to do your best work.

What youll do

In this role youll shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise. Were looking for someone who can define and elevate the design vision for products that transform how enterprises create collaborate and deliver content at scale. Youll combine storytelling systems thinking and user empathy to craft products that feel both innovative and unmistakably Adobe.

Youll guide cohesive design narratives and user journeys across GenStudios campaign orchestration and Fireflys enterprise-grade generative capabilities. Working closely with product engineering and marketing teams youll make sure every experience feels intuitive powerful and connectedturning complex AI workflows into delightful human-centered tools.

We love designers who think big and get hands-on. Youll prototype explore and iterate through concepts and motion studies all while ensuring exceptional design integrity through launch. Youll also mentor and inspire other designers helping shape the craft and culture of the team. Together well reimagine how generative AI empowers marketing organizations to scale creativity accelerate content production and deliver personalized experiences that resonate.

What youll need to succeed

  • 15 years of experience designing and shipping world-class digital products.

  • Proven ability to create and communicate a bold unified design vision.

  • A tinkerers mindsetcomfortable with prototyping vibe coding and experimentation.

  • Strong problem-solving skills and attention to detail.

  • Clear confident communication that encourages collaboration across functions and other product and design teams at Adobe.

  • A drive to explore whats next in design AI and creative technology.

Preferred Accessibility Design Skills:

  • Experience designing accessible and inclusive interfaces for people with disabilities.

  • Understanding of applying WCAG conformance criteria in design specifically testing comps wireframes and prototypes for accessibility standards.

  • Accessibility certifications CPACC WAS CPWA or ADS from the IAAP preferred.

What we offer

At Adobe we believe that creativity belongs to everyoneand that includes our team. We offer a collaborative and inclusive environment where diverse perspectives drive better ideas. Youll have access to world-class resources modern AI tools and opportunities to work on projects with global impact.

About Adobe Design

Adobe Design creates tools that amplify the worlds ability to create and communicate. Were a global team of designers researchers prototypers content strategists program managers and more who work across Adobes three product lines: Creative Cloud Document Cloud and Experience Cloud.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$317000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .


Required Experience:

Staff IC

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos...
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