Consumer Insights & Personalisation Lead

Location: Johannesburg (Hyde Park)
Work model: Fully in-office
Salary: R50k-R60k CTC

Why youd want to work here

• Strong culture of mentorship twice-monthly coaching sessions

• Great benefits including provident fund group life and annual bonus (13th cheque with the potential for a second)

• Inclusive fun environment Friday drinks and early finishes at 2:30pm

• Tight-knit team with a genuine collaborative spirit

• Growth-focused and data-driven the perfect environment for someone who loves combining creativity with analytics

About our client

Our client is a mid-sized data-driven marketing agency thats been delivering results for over a decade. With a solid technical foundation and advanced CRM capability they help leading brands make smarter insight-led marketing decisions. Theyre now looking for a Consumer Insights & Personalisation Lead to drive customer understanding and personalisation strategies across multiple touchpoints.

What the job involves

• Turning customer and market data into actionable insights that shape marketing content and product strategy

• Leading consumer research programmes (quantitative qualitative and behavioural) to uncover motivations and unmet needs

• Owning the voice-of-the-customer programme (surveys NPS focus groups)

• Developing advanced audience segmentation models using demographic behavioural and psychographic data

• Collaborating with Data Science and Analytics teams to interpret insights on lifetime value churn and attribution

• Building and leading personalisation strategies across web app email and media channels

• Championing a test-and-learn culture through experimentation A/B and multivariate testing

• Working closely with IT and Martech stakeholders to integrate CDP DMP and CRM systems for real-time personalisation

• Leading and mentoring a cross-functional team of analysts researchers and personalisation specialists

• Presenting insights and recommendations to senior stakeholders to shape company direction

What you need to be considered

• 7 years of experience in consumer insights marketing analytics personalisation or a related field

• Proven track record of building and scaling insight or personalisation programmes in a data-rich environment

• Deep understanding of research methodologies segmentation and behavioural analytics

• Familiarity with tools such as Google Analytics Adobe Analytics Tableau SQL Salesforce and CDPs (e.g. Segment mParticle)

• Strong strategic thinker who can translate data into business value

• Excellent communication and stakeholder management skills

• Demonstrated leadership experience within cross-functional or matrixed environments

Bonus points if you

• Hold an advanced degree in Marketing Behavioural Science or Data Science

• Bring experience from retail eCommerce digital media or DTC sectors

• Understand machine learning concepts and predictive modelling

• Are familiar with personalisation platforms such as Adobe Target Dynamic Yield or Optimizely