Senior Marketing Manager, Client Engagement
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Job Location:
Washington D.C., MD - USA
Monthly Salary:
$ 200000 - 240000
Posted on:
6 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Summary
The Senior Marketing Manager Client Engagement is a recognized leader within the Marketing Department. The Senior Manager serves as the go-to marketing resource for the office/region. They work directly with office/regional leaders to develop and execute client development strategies and manage a range of targeted marketing activities that align with client needs and support the business objectives of the office/region.
The Senior Manager takes an active role in learning about the service offering lawyers and clients of the office/region. They oversee signature programs and initiatives aimed at strengthening the profile of the Firm in the market and creating opportunities for Sidley lawyers to network and build relationships with key contacts.
The Senior Manager may have direct supervisory responsibility for Specialist Coordinator and/or Assistant level professionals and is responsible for fostering a collaborative high-performing team. Additionally they are expected to lead by example mentor junior members of the team and embody the highest standards of service delivery. The role requires the development of strong and effective working relationships within the Marketing Department as well as with other professional business functions and lawyers across the Firms global platform.
Duties and Responsibilities
Regional Marketing and Profile-raising Activities
- Leverages market awareness and industry best practices to recommend and facilitate innovative marketing and business development solutions; this includes refining existing programs and establishing new initiatives as needs are identified
- Collaborates with office leaders and partners to develop and execute business development strategic plans
- Collaborates with regional practice/industry leaders and BD and Marketing liaisons on projects that support regional growth including advising on marketing strategies and tactical means to achieve stated goals
- Facilitates introductions to key stakeholders in the market and proactively identifies negotiates and manages strategic sponsorships and partnerships
- Plans and manages Sidley-sponsored programs for clients and prospective clients; oversees all event logistics including invitations mailing lists handout materials site management speakers visual presentations and follow-up
- Helps office leaders prepare and manage marketing budget(s) for the office/region including evaluating the ROI of initiatives to recommend and plan future efforts
- Leads implementation and maintenance of the Firms CRM system in the office/region and leverages the system to connect lawyers clients and other contacts
- Leads preparation of submissions for office/regional rankings awards surveys and other recognitions for the office and local lawyers and practices coordinating with global practice and industry liaisons
- Works with office/regional lawyers and global practice liaisons on the creation editing and maintenance of external communications and marketing materials including lawyer biographies Sidley Updates advertisements invitations website pages and social media content
- Coordinates with the Market Intelligence team to conduct market research to aid in office/regional business development and marketing initiatives
- Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary article publication podcasts etc.
- Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in the local market
- Identifies and supports projects that promote speaking and leadership opportunities with professional and trade organizations to elevate the Firms regional profile
- Onboards and integrates lateral lawyer arrivals to the office/region working closely with the relevant global practice/industry liaison(s)
- Coaches and trains lawyers in marketing and business development skills and best practices
- Attends and contributes to office and departmental leadership meetings
Employee Management
- Participates in hiring managing and developing business professionals; oversees daily operations and monitors team work product; manages professional development of team including establishing goals and providing coaching and training; prepares annual performance appraisals and provides timely feedback on performance
- Delegates work efficiently and effectively to other team members
- Collaborates with other leaders and business professionals within and outside the Marketing department on projects that cross practices regions and/or functions
Salaries vary by location and are based on numerous factors including but not limited to the relevant market skills experience and education of the selected candidate. If an estimated salary range for this role is available it will be provided in our Target Salary Range section. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at Salary Range To perform this job successfully an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation please email (current employees should contact Human Resources). Education and/or Experience: Required: Preferred: Other Skills and Abilities: The following will also be required of the successful candidate: Sidley Austin LLP is an Equal Opportunity Employer #LI-Hybrid #LI-GK1Qualifications
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Sidley is a global law firm, collaborating across disciplines and borders to help clients in more than 70 countries achieve business objectives.
