Marketing Specialist, Client Engagement

San Francisco, CA - USA

Monthly Salary: $ 110000 - 130000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Summary

The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market create opportunities for lawyers to connect and build relationships with clients and prospective clients and support the business development objectives of the practices in the office/region. The role requires the development of strong and effective working relationships within the Marketing Department as well as with other administrative departments and lawyers to ensure the success of our regional marketing initiatives.

Duties and Responsibilities

Develops plans leads and executes Firm-sponsored programs for current and prospective clients

This includes:

- Serving as the marketing lead for events and sponsorships
- Creating event plans and managing critical dates and timelines
- Drafting and managing internal and external communications related to the program including coordinating with the Digital Marketing team on postings to the Firms website and social media channels
- Collaborating with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics including invitations strategic development of guest lists speaker invitations and prep handout materials nametags site management visual presentations and follow-up
Supports the office/regions client entertainment activities including management of the Firms ticket assets and allocation system
Coordinates the production and distribution of various legal updates sent to clients including formatting documents for print web and email obtaining appropriate approvals from lawyers and colleagues posting to the website and other databases and creating post-distribution readership reports
Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives evaluating the ROI of activities to recommend and plan future efforts
Supports the maintenance of and engagement with the Firms CRM system in the office/region and leverages the system to connect lawyers clients and other contacts
Identifies tracks and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts
Assists in the onboarding and integration of new lawyers and lateral partners
Assists in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profile
Works on special projects as requested by the (Senior) Marketing Manager and office leadership

Salaries vary by location and are based on numerous factors including but not limited to the relevant market skills experience and education of the selected candidate. If an estimated salary range for this role is available it will be provided in our Target Salary Range section. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at Salary Range

$110000 - $130000 if located in California

Qualifications

To perform this job successfully an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation please email (current employees should contact Human Resources).

Education and/or Experience:

Required:

A Bachelors degree from an accredited university
A minimum of five (5) years of professional marketing business development or other relevant experience
A minimum of two (2) years experience planning and leading events in a professional services environment
Proficiency in Microsoft Office and Outlook
Excellent writing and proofreading skills

Preferred:

Strong understanding of social media platforms and digital marketing
Advanced knowledge of marketing databases and technologies to track maintain and disseminate content such as Vuture SalesForce and InterAction
Solid understanding of the competitive landscape in the local/regional market

Other Skills and Abilities:

The following will also be required of the successful candidate:

Strong organizational skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities

Sidley Austin LLP is an Equal Opportunity Employer

#LI-Hybrid

#LI-GK1

Required Experience:

SummaryThe Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market create opportunities for lawyers to connect and build relationships with cli...

Summary

Duties and Responsibilities

Develops plans leads and executes Firm-sponsored programs for current and prospective clients

This includes:

- Serving as the marketing lead for events and sponsorships
- Creating event plans and managing critical dates and timelines
- Drafting and managing internal and external communications related to the program including coordinating with the Digital Marketing team on postings to the Firms website and social media channels
- Collaborating with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics including invitations strategic development of guest lists speaker invitations and prep handout materials nametags site management visual presentations and follow-up
Supports the office/regions client entertainment activities including management of the Firms ticket assets and allocation system
Coordinates the production and distribution of various legal updates sent to clients including formatting documents for print web and email obtaining appropriate approvals from lawyers and colleagues posting to the website and other databases and creating post-distribution readership reports
Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives evaluating the ROI of activities to recommend and plan future efforts
Supports the maintenance of and engagement with the Firms CRM system in the office/region and leverages the system to connect lawyers clients and other contacts
Identifies tracks and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts
Assists in the onboarding and integration of new lawyers and lateral partners
Assists in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profile
Works on special projects as requested by the (Senior) Marketing Manager and office leadership

$110000 - $130000 if located in California

Qualifications

Education and/or Experience:

Required:

A Bachelors degree from an accredited university
A minimum of five (5) years of professional marketing business development or other relevant experience
A minimum of two (2) years experience planning and leading events in a professional services environment
Proficiency in Microsoft Office and Outlook
Excellent writing and proofreading skills

Preferred:

Strong understanding of social media platforms and digital marketing
Advanced knowledge of marketing databases and technologies to track maintain and disseminate content such as Vuture SalesForce and InterAction
Solid understanding of the competitive landscape in the local/regional market

Other Skills and Abilities:

The following will also be required of the successful candidate:

Strong organizational skills
Strong attention to detail
Good judgment
Strong interpersonal communication skills
Strong analytical and problem solving skills
Able to work harmoniously and effectively with others
Able to preserve confidentiality and exercise discretion
Able to work under pressure
Able to manage multiple projects with competing deadlines and priorities

Sidley Austin LLP is an Equal Opportunity Employer

#LI-Hybrid

#LI-GK1

Required Experience:

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

Apply Now

About Company

Sidley Austin LLP

Sidley is a global law firm, collaborating across disciplines and borders to help clients in more than 70 countries achieve business objectives.

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Marketing Specialist, Client Engagement

San Francisco, CA - USA

Department:

Job Summary

Summary

Duties and Responsibilities

Summary

Duties and Responsibilities

Key Skills

About Company

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