Assistant Vice President, Procurement-Marketing Agentic AI

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead. Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today. Get to know us at and on LinkedIn X YouTube and Facebook.
Inviting applications for the role of Assistant Vice President Procurement-Marketing - Agentic AI
The Assistant Vice President Procurement Marketing will play a pivotal role in driving the marketing strategy and positioning of AI-driven procurement solutions. This role demands a strategic leader with deep marketing expertise strong business acumen and a passion for leveraging AI to transform procurement operations. The AVP will lead initiatives that enhance brand visibility market penetration and customer engagement ensuring alignment with Agentic AIs overall business goals.
Responsibilities

Strategic Marketing & Brand Leadership
Develop and execute comprehensive marketing strategies that position Agentic AIs procurement solutions as market leaders.
Conduct market analysis to identify trends customer needs and competitive opportunities.
Define and refine the go-to-market (GTM) strategy to drive awareness adoption and revenue growth.
Align marketing initiatives with organizational objectives and business development priorities.

Product Marketing & Value Proposition
Translate complex AI procurement capabilities into clear compelling messaging for diverse audiences.
Partner with product and sales teams to craft positioning differentiation and pricing strategies.
Lead the creation of marketing collateral case studies and digital content that highlight business impact.
Drive demand generation campaigns to support pipeline growth and client acquisition.
Digital & Performance Marketing
Oversee digital marketing strategies including SEO SEM content marketing and social media.
Use data-driven insights to optimize campaign performance and maximize ROI.
Stay abreast of AI-driven marketing tools and emerging technologies to enhance marketing efficiency and personalization.
Leadership & Team Development
Lead and mentor a cross-functional marketing team to deliver high-impact campaigns.
Foster a culture of creativity innovation and performance excellence.
Collaborate closely with product procurement and analytics teams to ensure marketing alignment with product capabilities.
Stakeholder Engagement & Communication
Serve as a strategic partner to senior leadership providing insights on market dynamics and customer needs.
Build strong relationships with internal and external stakeholders including clients partners and media.
Represent Agentic AI at industry events conferences and forums to enhance thought leadership and brand equity.

Qualifications we seek in you!
Minimum Qualifications
Proven experience in marketing leadership roles preferably within technology procurement or AI-driven industries.
Strong strategic thinking and analytical skills with a track record of developing and executing successful marketing strategies.
Excellent communication presentation and stakeholder management skills.
Understanding of AI technologies digital marketing tools and data analytics.

Preferred Qualifications
Experience leading marketing for enterprise technology or SaaS-based solutions.
Demonstrated success in building brand presence and driving demand generation in B2B environments.
Ability to work cross-functionally with product sales and procurement teams.
MBA or advanced degree in Marketing Business or a related field.

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine
industries
Make an impact Drive change for global enterprises and solve business
challenges that matter
Accelerate your careerGain hands-on experience world-class
training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI
experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance
transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and
incisiveness - built on a foundation of integrity and inclusion - allow your
ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact
and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all
positions without regard to race color religion or belief sex age national origin
citizenship status marital status military/veteran status genetic information
sexual orientation gender identity physical or mental disability or any other
characteristic protected by applicable laws. Genpact is committed to creating a
dynamic work environment that values respect and integrity customer focus
and innovation.
Furthermore please do note that Genpact does not charge fees to process job
applications and applicants are not required to pay to participate in our hiring
process in any other way. Examples of such scams include purchasing a starter
kit paying to apply or purchasing equipment or training.