Insights Analyst

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity lead markets and grow with purpose. With integrated expertise in strategic communications creative and insights we cut through the noise to deliver bold ideas and measurable impact across B2B technology healthcare cybersecurity energy and sustainability professional and financial services and more.

At Highwire we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Position Overview
As an Insights Analyst at Highwire Intelligence Group you will turn complex data into actionable insights that inform and elevate our clients strategies. Working at the intersection of data technology and communications you will analyze trends across social and traditional media market research and digital platforms to craft compelling narratives. This role is ideal for someone passionate about leveraging data to drive strategic decisions in the fast-evolving technology and healthcare sectors.

What Youll Do

• Data Analysis & Insights: Analyze social media web and traditional media data to uncover trends opportunities and actionable insights that guide communications and marketing strategies.
• Media Monitoring & Listening: Develop and execute Boolean queries to track conversations across social media and online news identifying emerging trends and industry narratives.
• Data Visualization & Storytelling: Create clear engaging and insightful visualizations and presentations using tools such as Google Sheets Google Slides PowerPoint and Tableau.
• Performance Measurement: Evaluate content and campaign performance using analytics platforms (e.g. Google Analytics Sprout Social Meltwater) and provide recommendations for optimization.
• Market & Competitor Research: Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities.
• Automation & Tools: Utilize Excel Quid and AI-driven platforms to streamline data collection analysis and reporting processes.
• Collaboration: Partner closely with internal teams including account leads to ensure data-driven insights are integrated into client strategies.
  
  

What You Bring

• Experience: 25 years in analytics preferably in PR marketing or advertising with a focus on technology and healthcare sectors.
• Technical Skills: Proficiency with Google Suite (Sheets Slides) data visualization tools (Tableau or equivalent) and media monitoring software (e.g. Quid StatSocial SimilarWeb).
• Data-Driven Mindset: Strong passion for working with data with confidence in translating findings into actionable recommendations.
• Communication: Excellent verbal and written communication skills capable of presenting complex data clearly and persuasively.
• Attention to Detail & Organization: Highly organized with strong time management skills and a keen eye for detail.
• Critical Thinking: Ability to identify trends solve strategic problems and make informed recommendations using data.
• Digital Fluency: Comfortable with social platforms and aware of emerging trends in digital and social media landscapes.
  
  

What Youll Gain

• Hands-on experience with high-profile clients and cutting-edge analytics tools.
• Exposure to strategic decision-making in technology and healthcare communications.
• Opportunity to craft impactful insights that directly shape client strategies and campaigns.

The salary range for this position is $54000 to $72000 with the final offer based on a combination of factors including education relevant experience skills prior training internal equity and local geographic market data. This role also includes a competitive benefits package with medical dental and vision coverage 401(k) matching generous paid time off and additional perks designed to support your overall well-being and growth. #LI-Hybrid

Location & Work Environment

Highwire offers both remote and hybrid work options depending on where you live.

Hybrid: Candidates located within commuting distance of our New York NY or San Francisco CA offices follow a hybrid schedule with two in-office days per week.

Remote: We hire for fully remote roles in the following states: California Colorado Connecticut Florida Illinois Iowa Kansas Maryland Massachusetts Michigan New Hampshire New Jersey New York North Carolina Ohio Oregon Pennsylvania Rhode Island Texas Utah Virginia Washington Washington D.C.

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Highwire Perks & Benefits

Our people-first culture is reflected in the meaningful benefits flexibility and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical dental and vision coverage plus FSA options
• Paid parental leave
• Commuter benefits
• Home office equipment stipend
• Annual Growth Mindset Stipend for books events or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• Donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive inclusive and collaborative workplace where you can grow and do your best work