Position Summary:
Cinch Home Services one of the nations leading providers of home service solutions is seeking a skilled individual to join our Lifecycle Management this role you are responsible for the successful development of customer communication strategies and campaign executions that drive increased retention and long-term value.
- This role will be at the forefront of conceptualizing managing and executing best-in-class customer engagement loyalty and retention campaigns that achieve critical revenue targets.
- You will work closely with LCM and cross-functional associates to determine the most effective customer journey which leads to growing customer engagement retention and cross-selling.
Key Responsibilities:â
- You will be responsible for formulating optimal lifecycle solutions based on the customer cohort client requirements as well as internal insights and data.
- Partner with SMEs to develop a customer journey map that drives customer value and maximizes engagement and loyalty in the onboarding customer servicing and retention windows.
- Understand the value and are adept at various marketing / communications tactics and delivery channels including email direct mail inbound and outbound telesales web-based experiences etc. and utilize the most efficient and effective means to drive customer value.
- Ability to synthesize customer insights from across the organization such as NPS online ratings customer cancellation dispositions; and turn those insights into actions that improve customer retention.
- You are knowledgeable about test-and-learn processes metrics tracking and post-analysis and utilize this knowledge to continuously analyze and improve lifecycle initiatives.
- You will assess and monitor the market for relevant lifecycle activities and best practices and stay abreast of what competitors are doing for retention activities.
- Ability to perform other LCM duties as assigned.
Qualifications:â
- 7 years of experience handling communication strategy planning implementation in related areas such as an account manager in a marketing / advertising agency or company role in customer lifecycle management or marketing strategy & implementation.â
- Experience in the home services or subscription-based business a plus.
- Strong competencies in planning and organization with the ability to juggle multiple initiatives while maintaining a focus on quality and effectiveness.â
- Knowledgeable multi-channel marketing strategist with background in campaign development and execution.ââ
- Familiarity with programs such as Jira HubSpot Google Analytics SFMC Liferay and shared document platforms.â
- Solid business acumen along with demonstrated work ethic integrity and professional conduct and appearance.
- Ability to produce and present clear concise and professionally written communications and executive presentations.â
- Effective communication and interpersonal skills.â
- Highly organized with attention to detail and ability to build and maintain relationships with internal and external partners.â
- Exceptional leadership and task management abilities.â
- Ability to adapt to changing market conditions and customer needs.â
Education:â
- Bachelors degree in business marketing communications or related field required.
Required Experience:
Manager
Position Summary:Cinch Home Services one of the nations leading providers of home service solutions is seeking a skilled individual to join our Lifecycle Management this role you are responsible for the successful development of customer communication strategies and campaign executions that drive i...
Position Summary:
Cinch Home Services one of the nations leading providers of home service solutions is seeking a skilled individual to join our Lifecycle Management this role you are responsible for the successful development of customer communication strategies and campaign executions that drive increased retention and long-term value.
- This role will be at the forefront of conceptualizing managing and executing best-in-class customer engagement loyalty and retention campaigns that achieve critical revenue targets.
- You will work closely with LCM and cross-functional associates to determine the most effective customer journey which leads to growing customer engagement retention and cross-selling.
Key Responsibilities:â
- You will be responsible for formulating optimal lifecycle solutions based on the customer cohort client requirements as well as internal insights and data.
- Partner with SMEs to develop a customer journey map that drives customer value and maximizes engagement and loyalty in the onboarding customer servicing and retention windows.
- Understand the value and are adept at various marketing / communications tactics and delivery channels including email direct mail inbound and outbound telesales web-based experiences etc. and utilize the most efficient and effective means to drive customer value.
- Ability to synthesize customer insights from across the organization such as NPS online ratings customer cancellation dispositions; and turn those insights into actions that improve customer retention.
- You are knowledgeable about test-and-learn processes metrics tracking and post-analysis and utilize this knowledge to continuously analyze and improve lifecycle initiatives.
- You will assess and monitor the market for relevant lifecycle activities and best practices and stay abreast of what competitors are doing for retention activities.
- Ability to perform other LCM duties as assigned.
Qualifications:â
- 7 years of experience handling communication strategy planning implementation in related areas such as an account manager in a marketing / advertising agency or company role in customer lifecycle management or marketing strategy & implementation.â
- Experience in the home services or subscription-based business a plus.
- Strong competencies in planning and organization with the ability to juggle multiple initiatives while maintaining a focus on quality and effectiveness.â
- Knowledgeable multi-channel marketing strategist with background in campaign development and execution.ââ
- Familiarity with programs such as Jira HubSpot Google Analytics SFMC Liferay and shared document platforms.â
- Solid business acumen along with demonstrated work ethic integrity and professional conduct and appearance.
- Ability to produce and present clear concise and professionally written communications and executive presentations.â
- Effective communication and interpersonal skills.â
- Highly organized with attention to detail and ability to build and maintain relationships with internal and external partners.â
- Exceptional leadership and task management abilities.â
- Ability to adapt to changing market conditions and customer needs.â
Education:â
- Bachelors degree in business marketing communications or related field required.
Required Experience:
Manager
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