Marketing Analytics Manager

Who We Are

O Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018 O Positiv has reshaped the womens health space tackling long-overlooked issues with innovative science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance vaginal & urinary health digestion menopause and conception supportoffering vitamins supplements and personal care products that women trust.

Today O Positiv products are sold nationwide at Target Walmart CVS Amazon TikTok Shop and . Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us and youll have the opportunity to grow alongside a company thats making a real difference.

Your Role

O Positiv is seeking a sharp business-minded Marketing Analytics Managerto elevate our marketing measurement and performance strategy across digital and retail channels. This role will be instrumental in developing and scaling robust frameworks for attribution experimentation and ROI analysis. Youll own initiatives that directly influence media investment decisions growth strategies and channel optimization.

Youll report directly to the VP of Ecommerce and Digital and collaborate closely with performance marketing lifecycle retail ecommerce finance and data engineering. This is not just a data rolewere looking for someone who can think strategically connect analytical outputs to broader business context and turn complex data into clear actionable insights that drive results.

The ideal candidate will combine technical depth with a strong sense of ownership curiosity and business acumen. You should be energized by solving real-world problems comfortable working autonomously and capable of navigating ambiguitywhile knowing when to ask for help or seek alignment.

Responsibilities and Duties

• Own the end-to-end measurement framework including data ingestion analysis experimentation and insight generation
• Drive performance improvements across paid media and retention channels through thoughtful testing modeling and deep dives
• Lead all marketing measurement methodologies including multi-touch attribution (MTA) marketing mix modeling (MMM) and incrementally testing (geo testing holdouts etc.)
• Collaborate cross-functionally to develop hypotheses prioritize experimentation and deliver impactful learnings that drive decision-making
• Partner directly with platform reps (Meta Google Amazon etc.) to align on success metrics and continuously improve media ROI
• Synthesize and present findings clearly to both technical and non-technical stakeholders
• Contribute to the development of dashboards and reporting tools that make data accessible and actionable

Qualifications and Skills

• Experience:
• 5 years of experience in analytics data science or marketing science roles
• Strong SQL skills and proficiency in Python or R for statistical analysis
• Deep understanding of digital and retail media measurement methodologies (MTA MMM geo testing incrementality)
• Hands-on experience with ecommerce or DTC brand analytics preferred
• Familiarity with data visualization tools (esp. Sigma) and working directly in Snowflake is a plus

• Interpersonal:
• Highly analytical with a hypothesis-driven mindset
• Strong communicator with the ability to simplify complex analyses
• Independent and self-motivated yet knows how to collaborate and ask for input where it matters
• Business-minded: focused on delivering insights that drive decisions not just analysis
• Strategic thinker with a bias for action and a passion for learning

• Additional Preferred Experience and Skills:
• Experience working with retail media networks (e.g. Amazon Walmart Connect)
• Comfort with marketing data architecture and integration pipelines
• Knowledge of customer lifetime value modeling cohort analysis and funnel optimization
• Use of Sigma and Snowflake

Hours and Compensation

The anticipated base compensation range for this role will be $140000- $165000 annually. Compensation will be commensurate with the candidates experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO Sick Days and Wellness Days
• Monthly Social Hours
• Medical Vision and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement Up to $1800 in annual wellness benefits
• An environment of collaboration high performance & respect amongst all employees and managers

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. Were driven to build a workplace based on inclusive behaviors and equitable systems where all employees can bring their authentic selves feel engaged and share their perspectives as a valued member of O Positiv.