Sr Integrated Marketing Manager – Brand Strategy
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Job Location:
Bellevue, WA - USA
Monthly Salary:
$ 109200 - 196900
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!
The Sr Integrated Brand Marketing Manager is part of a marketing team responsible for the comprehensive Marketing strategy of T-Mobiles Home Internet products and segments across the consumer experience. This role will help define and develop integrated marketing strategies and plans that leverage paid owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with creative commercial operations media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for addition this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading a high performing team to success.This is a hybrid position that requires being in-office at least 3 days a week.
RESPONSIBILITIES:
Marketing strategy: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation.
Data-driven & insights: Leverage data analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Drive understanding of marketing funnel levers across the team building on existing forecasting platforms to monitor performance.
Strategic planning: Owns and authors the brand marketing plan collaborating with leadership across commercial and brand functions to align campaign strategies and priorities while orchestrating end-to-end marketing campaigns contact strategies and resources to ensure on-time on-budget execution.
Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
Influence: Ability to influence cross-functional teams
QUALIFICATIONS:
Bachelors degree in Marketing or related studies or 11 years of equivalent work experience. Masters or Advanced degree preferred
7 years of dynamic Marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands
2 years of experience in delivering omni/multi-channel integrated campaigns at scale and using data and digital in execution
Exceptional experience applying consumer insights to improve campaign targeting delivery performance etc
Campaign leadership skills end to end campaign development including strategy segmentation targeting a multi-channel/omni-channel environment
Must have a solid understanding of digital marketing and experience including web/ecommerce media social paid search attribution optimization etc. Experience in data driven marketing techniques and traditional database marketing is essential
Strong communications skills by presentation written and verbal methods with frequent C-Level presentations
Ability to influence lead and coach cross functional teams and champion new concepts and ideas
Clear and concise written and verbal communication skills with ability to present complex technical information to a variety of audiences including executives and non-technical leaders while employing a high degree of collaboration and influence
At least 18 years of age
Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Grow Your Career. Grow With One Join Us #WeAreOne We are driven. We are family. We are One. When you join MobileOne, you join a team of friends who work as hard as they play. You’ll learn how to be a leader, make bank, and most importantly, have fun along the way. With over 200 […] ... View more
