Content Creator

GWI

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: 09-11-2025
Vacancies: 1 Vacancy

Job Summary

Office requirement: Hybrid 2 days in office (Monday and Wednesday)
Employment type: Permanent

At GWI were always looking for extraordinary people who thrive on making an extraordinary impact. Right now were looking for a Content Creator to play a key role in our Marketing department in London. If thats you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.

Sounds great what will I be doing

As our Content Creator youll be a versatile content marketing professional who knows exactly how to run with an idea; from crafting a strategic brief to creating engaging visual and written content that solves a real business problem. Youll combine copywriting expertise content strategy and basic design skills to create compelling content that drives leads conversions and customer engagement across our hybrid PLG/SLG business model.

Reporting to the Content Director within our Creative Studio youll work across all go-to-market teams to create content that attracts the right target personas moves them through our funnel and turns customers into advocates. Youll need to understand how different content serves different business objectives and be able to execute everything from thought leadership articles and case studies to email campaigns and social media content.

Your ability to work autonomously and deliver complete content solutions will be essential as we scale GWIs position as the leading AI-native insights platform. Youll be creating content that showcases our data and insights expertise while driving measurable business outcomes.

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Its also fun; shaking things up is what working for a growing company is all about. So youll need to be flexible comfortable with continuous change and working in a high-tempo environment as we grow.

What do I need to bring with me

Youll need to be able to demonstrate the core skills this role requires. You dont have to tick all the boxes right away; the important thing is that youre willing to learn. Heres what the team will be looking for:

Demonstrable experience in B2B content marketing with the ability to strategize against content initiatives and drive projects forward autonomously
Proven ability to deliver publish-ready content end-to-end from brief to final execution without extensive editing support.
Hands-on experience producing content across multiple formats and channels tailored to funnel stages and business objectives.
Basic design and visual content skills (e.g. Canva Figma) to create simple graphics social assets or infographics.
Evidence of content driving measurable business outcomes (e.g. lead generation conversions product adoption).

Equally important is attitude. We want people who think big (to make an impact) ask why (to find a better way) and show respect (to everyone at every level all the time). Those are our values exemplified by our leadership team and theyre a big part of what were looking for in you.


Interview steps

Preliminary phone call with the Talent Team (no video required)
First video interview with the hiring managers
Second (and final*) video interviewwith the hiring panel often including a presentation followed by a values conversation with members of the wider GWI community.

Dont be alarmed if there are other stages in the process its all part of the plan for some of our roles.


What exactly is GWI

GWI is modernized consumer research; global on-demand and accessible to everyone not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers values purchase journeys media usage and social media habits.

With data representing the views of nearly 3 billion people across 52 countries GWI has become the go-to for agencies brands and media companies that want to know what really drives their audience to action.

Since launching in 2009 weve grown at a healthy pace and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

Whats in it for me

Youll do the sort of work that got you excited about your career in the first place - not as a cog in a machine but as an individual whose contribution matters. So gigantic job satisfaction comes as standard but its only part of the package. Youll also get:

Tons of days off: 25 days annual leave Xmas office closures
More than a great salary:Health cash plan 4% pension plan matching
Great work-life balance: Flexitime early Friday finishes Work-from-anywhere options
Family-focused flexibility: Carer days Enhanced parental leave Health cash plan for your family
A commitment to YOU: Accredited learning programs A commitment to mental and physical health Reward and recognition programs Career development opportunities
A commitment to the community: DE&I committee Volunteer options 100% donation matching Payroll giving options

Put all that together and GWI is the friendliest most fulfilling place any of us has ever worked.


Diversity Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do its also the bedrock of our value of show respect and at the heart of our company culture.

Were a global data business so its essential our data reflects the global reality. Putting diversity into practice like this literally makes our business why we strive to make our offices - and our teams - as diverse as our data. Want to know more Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is GWI is a place where you can genuinely feel at home express yourself and make your mark - whoever you are.

As a Disability Confident employer we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds including those from underrepresented and marginalized communities to join our team.

#li-hybrid




Office requirement: Hybrid 2 days in office (Monday and Wednesday) Employment type: PermanentAt GWI were always looking for extraordinary people who thrive on making an extraordinary impact. Right now were looking for a Content Creator to play a key role in our Marketing department in London. If th...
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Key Skills

  • Compliance Management
  • Information Management
  • Proofreading
  • Social Intelligence
  • Content Quality
  • Factual Information
  • Video Packages
  • Conduct Interviews
  • Records Management
  • Creative Content
  • Editorials
  • News Stories
  • Newsgathering
  • Content Reviews

About Company

GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.

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