Web Content Writer Sr

Conshohocken, PA - USA

Monthly Salary: $ 77000 - 115400

Posted on: 09-11-2025

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Purpose of Role

Responsible for developing and optimizing educational content that strengthens Finance of Americas digital presence and drives customer engagement throughout the marketing funnel. Ensures all content is strategically crafted to align with search intent maintain brand consistency meet compliance standards and convert readers into qualified leads through data-informed storytelling and SEO best practices.

Key Responsibilities and Expectations

Writes and optimizes educational articles that drive organic traffic and conversions for top-of-funnel awareness through decision-stage content.
Conducts keyword and intent research to inform topic selection content outlines and on-page SEO optimization.
Develops compelling headlines metadata internal links and calls-to-action that maximize readability and performance.
Maintains brand voice tone and messaging consistency while ensuring all content meets compliance accuracy and E-E-A-T guidelines.
Monitors rankings traffic engagement and conversion metrics; use data insights to iterate on content and identify expansion opportunities.
Provides copy and content support to optimize and launch MOFU/BOFU landing pages.
Collaborates with SEO product and design teams to create cohesive integrated web experiences.
Ideates new content concepts and actively contribute to evolving Finance of Americas content marketing strategy.
Assists content team in managing the content calendars briefs and documentation to scale publishing efficiently and meet agreed timelines.
Performs other duties as assigned.

Reports To

Director Organic Growth

Qualifications - Experience/Skills/Competencies

Minimum 5 years of experience in educational web content writing data-driven content strategy or equivalent demonstrated success.
Deep knowledge of the financial services industry with proven experience writing B2C finance content preferred.
Expertise in SEO and AEO best practices including content development and optimization aimed at boosting brand visibility in Googles AI Overviews AI Mode ChatGPT and other LLMs.
Demonstrated ability to create authoritative evergreen long-form content that improves organic search visibility and drives top-of-funnel lead generation.
Strong writing editing and proofreading skills with meticulous attention to detail and compliance requirements.
Proficiency in both optimizing existing content and developing new strategic articles using data-driven insights.
Excellent organizational and time-management skills; ability to assess effort plan ahead and deliver to timelines.
Highly independent and comfortable working autonomously through ambiguity and in seeking leadership support to remove roadblocks.

Qualifications - Education - Required

Bachelors Degree

Qualifications - Education - Field(s)/Profession(s)

Journalism Marketing Communications English or related field.

Compensation

The base salary range for this position is ($77000 - $115400 inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.

Additional Information

The application deadline for the job opportunity is 12/22/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.

Required Experience:

Senior IC

Purpose of RoleResponsible for developing and optimizing educational content that strengthens Finance of Americas digital presence and drives customer engagement throughout the marketing funnel. Ensures all content is strategically crafted to align with search intent maintain brand consistency meet ...

Purpose of Role

Key Responsibilities and Expectations

Writes and optimizes educational articles that drive organic traffic and conversions for top-of-funnel awareness through decision-stage content.
Conducts keyword and intent research to inform topic selection content outlines and on-page SEO optimization.
Develops compelling headlines metadata internal links and calls-to-action that maximize readability and performance.
Maintains brand voice tone and messaging consistency while ensuring all content meets compliance accuracy and E-E-A-T guidelines.
Monitors rankings traffic engagement and conversion metrics; use data insights to iterate on content and identify expansion opportunities.
Provides copy and content support to optimize and launch MOFU/BOFU landing pages.
Collaborates with SEO product and design teams to create cohesive integrated web experiences.
Ideates new content concepts and actively contribute to evolving Finance of Americas content marketing strategy.
Assists content team in managing the content calendars briefs and documentation to scale publishing efficiently and meet agreed timelines.
Performs other duties as assigned.

Reports To

Director Organic Growth

Qualifications - Experience/Skills/Competencies

Minimum 5 years of experience in educational web content writing data-driven content strategy or equivalent demonstrated success.
Deep knowledge of the financial services industry with proven experience writing B2C finance content preferred.
Expertise in SEO and AEO best practices including content development and optimization aimed at boosting brand visibility in Googles AI Overviews AI Mode ChatGPT and other LLMs.
Demonstrated ability to create authoritative evergreen long-form content that improves organic search visibility and drives top-of-funnel lead generation.
Strong writing editing and proofreading skills with meticulous attention to detail and compliance requirements.
Proficiency in both optimizing existing content and developing new strategic articles using data-driven insights.
Excellent organizational and time-management skills; ability to assess effort plan ahead and deliver to timelines.
Highly independent and comfortable working autonomously through ambiguity and in seeking leadership support to remove roadblocks.

Qualifications - Education - Required