Director of Digital Strategy
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Job Location:
Arlington, TX - USA
Monthly Salary:
$ 98100 - 114499
Posted on:
09-11-2025
Vacancies:
1 Vacancy
Job Summary
Job Summary
The Director of Digital Strategy supports the Division of Enrollment Management by leading digital initiatives that drive recruitment enrollment and student success. This role develops and implements digital strategies oversees enrollment web content and user experience (UX) builds and optimizes Slate portals and manages CRM -driven communications and digital advertising campaigns. The Director supervises a team responsible for web email and digital advertising functions ensuring an integrated and student-centereddigital presence. The annual salary for this position ranges from $$98100 to $114499. The final offer will be based on the candidates experience qualifications and overall fit for the role.
Essential Duties And Responsibilities
Digital Strategy & Innovation Develop and execute a comprehensive digital strategy that supports enrollment growth and student success. Monitor and assess industry trends best practices and emerging technologies to continually advance UTAs digital presence. Implement data-driven improvements to digital touchpoints that streamline the prospective student journey. Oversee digital advertising initiatives that support recruitment and retention. Ensure campaigns are optimized for reach relevance and ROI . Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns. Web & UX Oversight Oversee development maintenance and optimization of enrollment-related web content. Ensure accuracy accessibility and strong UX design across digital platforms. Partner with enrollment leadership Marketing Messaging and Engagement Office of Information Technology and academic units to ensure alignment with institutional goals. CRM & Slate Portal Development Lead the design development and enhancement of Slate portals to improve personalization self-service options and engagement. Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up. Team Leadership & Development Manage and mentor a digital team including web email and advertising leads. Foster a collaborative innovative and data-informed culture. Provide professional development opportunities and encourage continuous learning. Other duties as assigned
Minimum Qualifications
Bachelors degree in marketing communications web design information technology or a related field. Five (5) years of professional experience in digital marketing web/UX CRM systems or an equivalent mix of education and relevant experience in similar role. Experience with content management systems ( CMS ) and knowledge of basic web development ( HTML CSS ).
Preferred Qualifications
Masters degree in marketing communications web design information technology or a related field. Seven (7) years of professional experience in digital marketing web/UX CRM systems or related area. Experience with Slate or another CRM used in higher education. Experience working in higher education marketing admissions or enrollment management.
Work Schedule
Monday- Friday; 8:00am 5:00pm
The Director of Digital Strategy supports the Division of Enrollment Management by leading digital initiatives that drive recruitment enrollment and student success. This role develops and implements digital strategies oversees enrollment web content and user experience (UX) builds and optimizes Slate portals and manages CRM -driven communications and digital advertising campaigns. The Director supervises a team responsible for web email and digital advertising functions ensuring an integrated and student-centereddigital presence. The annual salary for this position ranges from $$98100 to $114499. The final offer will be based on the candidates experience qualifications and overall fit for the role.
Essential Duties And Responsibilities
Digital Strategy & Innovation Develop and execute a comprehensive digital strategy that supports enrollment growth and student success. Monitor and assess industry trends best practices and emerging technologies to continually advance UTAs digital presence. Implement data-driven improvements to digital touchpoints that streamline the prospective student journey. Oversee digital advertising initiatives that support recruitment and retention. Ensure campaigns are optimized for reach relevance and ROI . Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns. Web & UX Oversight Oversee development maintenance and optimization of enrollment-related web content. Ensure accuracy accessibility and strong UX design across digital platforms. Partner with enrollment leadership Marketing Messaging and Engagement Office of Information Technology and academic units to ensure alignment with institutional goals. CRM & Slate Portal Development Lead the design development and enhancement of Slate portals to improve personalization self-service options and engagement. Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up. Team Leadership & Development Manage and mentor a digital team including web email and advertising leads. Foster a collaborative innovative and data-informed culture. Provide professional development opportunities and encourage continuous learning. Other duties as assigned
Minimum Qualifications
Bachelors degree in marketing communications web design information technology or a related field. Five (5) years of professional experience in digital marketing web/UX CRM systems or an equivalent mix of education and relevant experience in similar role. Experience with content management systems ( CMS ) and knowledge of basic web development ( HTML CSS ).
Preferred Qualifications
Masters degree in marketing communications web design information technology or a related field. Seven (7) years of professional experience in digital marketing web/UX CRM systems or related area. Experience with Slate or another CRM used in higher education. Experience working in higher education marketing admissions or enrollment management.
Work Schedule
Monday- Friday; 8:00am 5:00pm
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
An educational leader in the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity.
