Senior Demand Generation Marketing Manager

About the role:

As part of the regional Marketing team you will contribute to Samsaras growth in Mexico. As a Sr. Demand Generation Manager you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams leveraging multi-touch inbound marketing programs. Youll contribute towards the Mexico Marketing teams quarterly pipeline commitments while working with Product Marketing Solutions Marketing Events and Sales to execute high-quality webinars email nurtures content syndication and direct mail campaigns.

You should be a hands-on full-stack marketer with strong technical capabilities and a proven track record of building and executing high-impact demand generation this role youll collaborate closely with our Global Center of Excellence Demand Generation team embracing best practices and driving scalable results-driven campaigns.

This is a remote position open to candidates based in Mexico.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impacthelping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
• You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
• Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
• You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role you will:

• Design orchestrate and execute campaigns across the full funnel in coordination with Campaigns Marketing Solutions Marketing Customer Marketing and Sales teams.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns adjusting demand tactics and strategy accordingly.
• Develop audience segmentation best practices integrating them into campaign playbooks.
• Build and execute campaign activations across channels like webinars email content syndication content marketing direct mail and more. Turn net-new activities into evergreen programs.
• Strategize and collaborate in cross-channel campaigns to ensure maximized impact for the region.
• Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 8 years of experience in marketing including experience in demand generation.
• Fluent in English with a Bachelors degree or equivalent work experience required.
• Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs.
• Experience managing channels like webinars direct mail content syndication or email.
• Highly collaborative with a strong track record of planning building and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks.
• Strong technical skills with marketing automation platforms such as Marketo Eloqua Hubspot or Salesforce Marketing Cloud.
• Relevant experience creating content for emails blogs webinars or web pages.
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.

An ideal candidate also:

• Passion for experimentation measurement and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess prioritize pivot and problem-solve across multiple projects.
• Experience creating content such as landing pages email etc.
• A good understanding of B2B sales processes and customer journeys.
• Has experience with Contentful ON24 Zoom Webinars Sendoso or Reachdesk.

Required Experience:

Manager