Sr. Director, Omnichannel Enablement

Princeton, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 08-11-2025

Vacancies: 1 Vacancy

Job Summary

Position Summary:

The Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated customer-centric strategy that delivers a seamless and personalized experience across all digital and in-person touchpoints. This role will lead the planning development and optimization of engagement journeys for healthcare professionals patients and caregivers ensuring alignment with brand objectives and compliance with regulatory standards. Partnering closely with cross-functional teams across Brand Field Medical Affairs IT and Analytics this leader will leverage data technology and creativity to orchestrate impactful campaigns optimize channel performance and continuously improve customer engagement.

Primary Responsibilities:

Strategy & Planning:

Omnichannel Strategy: Plan and lead the development and execution of the brands omnichannel engagement strategy and customer journeys for targeted segments.
Channel Orchestration: Define the optimal sequencing and mix of channels (e.g. Email Websites Mobile Apps Social Media Field Sales/MSLs Direct Mail Media SEM/SEO) to deliver the right content to the right customer at the right time.
Customer Insights: Leverage in-depth understanding of customer behaviors needs and preferences to inform and refine engagement strategies.
Test & Learn: Establish and lead a measurement framework and learning agenda to continuously test optimize and iterate on campaign performance and channel effectiveness.

Execution & Enablement:

Cross-Functional Collaboration: Partner closely with Brand/Medical Affairs Sales IT/Technology Regulatory/Compliance and Analytics teams to ensure alignment and seamless execution of omnichannel programs.
Technology Management: Drive the utilization and integration of key platforms (e.g. Salesforce Marketing Cloud Veeva Adobe Experience Manager) to enable personalized communication and data capture.
Content & Creative: Oversee the development of omnichannel marketing briefs and collaborate with creative/media agencies to ensure content is tailored for each channel and customer journey stage.
Field Force Enablement: Develop tools training and processes to enable Field Sales and Medical Science Liaisons (MSLs) to be effective integrated touchpoints within the overall customer journey.

Compliance & Governance:

Regulatory Adherence: Ensure all omnichannel activities and content comply with pharmaceutical industry regulations data privacy laws (e.g. HIPAA) and company policies.
Data Governance: Understand and execute data capture privacy and consent management consistently across all channels.

Education/Experience/Skills:

Bachelors degree in business STEM or other related field. MBA preferred. An equivalent combination of relevant education and applicable job experience may be considered. Minimum of 15 years of relevant progressive experience in the pharmaceutical/medical device industry with a focus in cross functional leadership experience.

Must possess:

Education: Bachelors degree required; advanced degree preferred (e.g. MBA Masters in Digital Marketing).
Experience: 10 years of experience in digital marketing CRM or omnichannel strategy with significant experience in the pharmaceutical biotech or healthcare industry preferred.
Technical Proficiency: Proven experience managing omnichannel campaigns and platforms such as Salesforce Marketing Cloud Veeva CRM/Promotional Channels or Adobe Experience Manager.
Strong understanding of data analytics measurement frameworks and deriving actionable insights.
Excellent communication presentation and cross-functional leadership skills.
Proficient project management attention to detail and ability to manage multiple projects simultaneously.
Deep knowledge of the pharmaceutical commercial model and associated regulatory environment.

Physical Requirements:

While performing the duties of this job the employee is regularly required to stand; walk; sit; use hands to finger handle or feel; reach with hands and arms; climb or balance; stoop kneel crouch see talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 10% of the time and work after hours if required by travel schedule or business issues.

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Position Summary:The Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated customer-centric strategy that delivers a seamless and personalized experience across all digital and in-person touchpoints. This role will lead the planning development and opti...