Senior Web Developer CRO Expert

Manila - Philippines

Monthly Salary: USD 2000 - 3000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Summary

We are seeking a highly skilled and results-oriented Senior Web Developer - CRO Expert to join our team. This dual-focus role is critical for driving measurable business growth by combining deep technical development expertise with a strategic data-driven approach to Conversion Rate Optimization (CRO). The ideal candidate will be responsible for leading the development and technical execution of our A/B testing and personalization programs ensuring our digital platforms are fast stable and optimized for maximum conversion.

Key Responsibilities

Technical Development & Implementation

A/B Test Development: Lead the end-to-end development coding and technical deployment of complex A/B tests multivariate tests and personalization campaigns using platforms like Optimizely VWO or Google Optimize.
Front-End Expertise: Write clean efficient and well-documented code (HTML5 CSS3/Sass JavaScript/ES6) to create high-quality mobile-responsive and pixel-perfect test variations.
Performance Optimization: Ensure all experiments and website changes maintain high performance accessibility and adherence to web development best practices and Core Web Vitals.
Integrations & Troubleshooting: Configure and troubleshoot analytics tracking (e.g. Google Analytics Google Tag Manager) and testing platform integrations to ensure accurate data collection.
Code Review & Mentorship: Conduct code reviews for team members and mentor junior developers on development standards and CRO implementation techniques.

Conversion Rate Optimization (CRO) Strategy

Hypothesis Generation: Collaborate with the Marketing UX/UI and Product teams to generate data-backed hypotheses for high-impact tests based on quantitative (analytics) and qualitative (user research heatmaps session recordings) data.
Strategic Planning: Contribute to the overall CRO roadmap and experimentation strategy prioritizing tests based on potential impact feasibility and alignment with business KPIs.
Data Analysis: Work closely with the analytics team to interpret test results understand statistical significance and translate complex data into clear actionable development and design recommendations.
Documentation: Maintain clear documentation of all experiments results and learnings to inform future product development and optimization efforts.

Required Qualifications

Experience: Minimum of 5 years of professional experience in front-end web development with 3 years specifically focused on Conversion Rate Optimization A/B testing and experimentation.
Technical Mastery: Expert proficiency in HTML5 CSS3 (including preprocessors like Sass/Less) and modern JavaScript (ES6).
Testing Platforms: Proven hands-on experience using a major A/B testing platform (e.g. Optimizely VWO Adobe Target).
Web Analytics: Strong proficiency with web analytics tools (e.g. Google Analytics 4 Adobe Analytics) and Tag Management Systems (Google Tag Manager).
CRO Methodology: Deep understanding of CRO principles A/B testing methodologies statistical analysis for testing and UX/UI best practices.
Soft Skills: Excellent verbal and written communication skills with the ability to clearly articulate complex technical and analytical concepts to non-technical stakeholders.

Preferred Qualifications

Experience with a specific CMS (e.g. WordPress Shopify Headless CMS) or e-commerce platform.
Familiarity with back-end languages (e.g. Python PHP) or cloud platforms (AWS Azure).
Experience conducting and analyzing user research including surveys heatmaps and session replays (e.g. Hotjar FullStory).
Bachelors degree in Computer Science Web Development or a related quantitative field.

Required Skills:

Web Development Front-end Conversion Rate Optimization CRO A/B testing HTML5 CSS3 JavaScript Web Analytics UX/UI Verbal Communication Written Communication E-commerce CMS Shopify

This is a remote position. Summary We are seeking a highly skilled and results-oriented Senior Web Developer - CRO Expert to join our team. This dual-focus role is critical for driving measurable business growth by combining deep technical development expertise with a strategic data-driven ...