CIB Marketing Analytics
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Job Location:
Jersey, NJ - USA
Monthly Salary:
$ 104500 - 150000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Are you passionate about transforming data into actionable insights that drive business growth Join our dynamic team in CIBMarketing Analytics where youll be the digital marketing analytics expert supporting Payments Global Banking and Markets and Securities Services GTM activations and marketing initiatives.
Job Responsibilities:
- Dive deep into web analytics and user journey analysis on to understand customer behavior and optimize conversion paths.
- Map user journeys analyze engagement metrics (bounce rate time on site scroll depth) and pinpoint opportunities for site and campaign improvement.
- Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights.
- Build and maintain ThoughtSpot dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe Analytics.
- Lead Claravine implementation to standardize campaign tracking across all business lines.
- Conduct thorough QA for new pages and campaigns validating tracking codes data layer implementations and CTA naming conventions before launch.
- Analyze paid media performance across social programmatic search and display channels.
- Deliver executive-ready reports dashboards and strategic recommendations to guide future marketing investments.
- Partner with web development teams across Global Banking Markets and Securities Services and Payments to define analytics requirements.
- Work cross-functionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadership.
Required qualifications capabilities and skills-
- 35 years experience with Adobe Analytics (workspace analysis segments calculated metrics API integrations) SQL for data extraction and analysis and dashboard creation using Tableau or similar visualization tools.
- Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot web debugging tools and data engineering concepts (ETL data quality management).
- Demonstrated ability to analyze digital marketing campaigns across paid social programmatic search display and email channels.
- Skilled in user journey mapping conversion optimization and website A/B testing.
- Proficient with key marketing metrics (CTR CPL CPC CPM ROAS engagement bounce rate time on site) and marketing technology stacks (tag management attribution tools CDPs).
- Expert at translating complex data into clear actionable insights for executive audiences.
- Strong presentation and reporting skills with the ability to manage multiple projects simultaneously.
- Self-motivated collaborative growth-oriented detail-focused adaptable and an excellent communicator.
Experience with Content Square Claravine Python cookie consent/privacy regulations (GDPR CCPA) Databricks or Spark and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.
Preferred qualifications capabilities and skills:
- Experience in financial services or B2B marketing is preferred.
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
