Director of Digital Media

Position Summary
The Director of Digital Media serves as a key member of the Marketing and Communications team leading the strategic direction management and execution of Texas Wesleyan Universitys digital and multimedia presence. This position will be responsible for the universitys website and will lead the social media photography and videography team to advance institutional priorities elevate the TXWES brand and attract and engage prospective students. The Director serves as a key collaborator across departments guiding content strategy optimizing user experience and leveraging emerging technologies to position Texas Wesleyan as a forward-thinking student-centered institution.

Essential Duties And Responsibilities
Website Strategy and Management Serve as the primary lead for the Texas Wesleyan University website ensuring all content is accurate current and reflective of the universitys brand voice and strategic priorities. Collaborate with departmental website managers to maintain consistent quality tone and accessibility standards. Utilize data analytics SEO and UX best practices to improve site performance navigation and engagement with prospective students and families. Partner with the universitys CMS provider to implement enhancements and maintain technical functionality. Work with IT team and their partners to implement technical needs for the website. Digital Media and Social Strategy Develop and oversee a comprehensive digital media strategy in collaboration with the Digital Media team to align with institutional goals and audience engagement metrics. Oversee social media performance guide content planning and support growth in engagement across university platforms. Identify opportunities for cross-platform integration and audience expansion ensuring brand consistency and proactive engagement. Video and Multimedia Production Lead concept development scripting and production of high-quality video content that amplifies the Texas Wesleyan brand and highlights campus life academics and student success stories. Oversee video distribution strategy to maximize reach and engagement particularly through YouTube as a primary search and storytelling platform. Manage vendors freelance producers and internal creative resources to deliver professional mission-aligned visual storytelling. Collaboration and Leadership Work closely with the Executive Director of Marketing and Communications and the broader MarComm team to ensure digital strategies reinforce university messaging and campaign initiatives. Provide leadership and guidance to multimedia staff and student interns fostering a culture of innovation collaboration accountability and continuous improvement. Stay informed on higher education trends digital best practices and emerging technologies to keep Texas Wesleyan on the leading edge of digital communication.