Optimization Manager

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.

Optimization Manager
San Mateo CA (*Hybrid)

Role overview:

Our team operates within the Services Commercial group who are dedicated to driving growth and engagement of PlayStations subscription services. This wider group strives to maximise new subscriber acquisition improve subscriber retention and provide a compelling reason for people to return to the service year after year. Our core product PlayStation Plus is critically important to PlayStations vision and strategy.

This role reports into the Subscription Optimization team who are responsible for delivery execution Go-to-Market organization and optimization of processes campaigns and initiatives across the Services Commercial group.

The successful candidate will help shape how we engage PlayStation Plus subscribers ensuring campaigns feel timely rewarding and aligned to what players value most in their subscription. With a mix of creative thinking and analytical focus youll support the delivery of campaigns across key touchpoints including benefit messaging upsell nudges retention tactics and major moments.

This is a hands-on collaborative role that works closely with cross-functional teams to make our campaigns smarter sharper and more effective. Youll contribute to testing and refinement efforts help improve targeting and workflows and ensure our messages reach the right players in the right way. Whether its reminding customers to renew to keep enjoying their benefits supporting a big content release or fine-tuning how we engage players youll play a core role in helping Plus feel like a service built around our playersevery single day.

What youll be doing:

• Plan and Deliver Subscriber Campaigns

  • Lead campaign planning across always-on and high-impact moments (e.g. monthly games events catalogue drops)
  • Coordinate briefings and execution across CRM Creative Experience and Marketing teams
  • Create campaign playbooks that distinguish BAU from moments that require elevated strategy and creative effort

• Optimize Customer Touch points

  • Monitor campaign performance and surface opportunities to improve targeting timing or message clarity
  • Identify friction points in the subscriber journey and propose improvements
  • Increase efficiency of internal processes for campaign tracking planning and cross-functional alignment

• Refine Targeting and Support Experimentation

  • Develop audience strategies that ensure targeting is relevant effective and avoids conflicts across campaigns and experiments.
  • Support message testing and experimentation to improve campaign performance
  • Collaborate with Product and Analytics teams to enhance tools and systems that support targeting and delivery

What we are looking for:

• 5 years of experience in operations process optimisation or project management roles

• A tenacity to understand your product not just how customers use it but how the technology works behind the scenes

• Strong organisational skills structured thinker with the ability to manage and prioritise multiple requests at the same time

• Strong communicator and collaborator to rally teams together behind initiatives

• Drive to improve on existing processes and not accept good enough or the norm

• Preferred: An understanding of Gaming and Subscriptions customers and their needs

• Preferred: Understanding of Subscription model businesses

As you will be working closely with global and local teams international travel and calls involving late and early hours due to time zone differences may be required.

*PlayStation offers a global hybrid office/remote working model Flex Modes which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person for moments that matter with the freedom to work remotely otherwise.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.