Chief Marketing Officer

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Founded in 1974 in a small New Jersey office Withum began with three accountants and one vision: to build a professional-services firm where people and integrity come first. Over the past five decades that vision has grown into one of the nations leading independent advisory tax and audit firms.

Today Withums 3100 professionals across 27 US offices serve entrepreneurial companies publicly traded corporations not-for-profits and global organizations spanning industries such as construction energy financial services healthcare industrial and consumer products life sciences manufacturing nonprofits professional services real estate technology and theatre & entertainment.

While more than 50% of the top 30 accounting firms have sold to private equity Withum has deliberately chosen a different path - to stay independent and partner-owned and to continue embracing the long view building strong client relationships and focusing on firm culture. The firms purpose is clear: to be a catalyst for the growth and successof our People our Clients and our Communities.

The Withum Way certainly appears to be a winning one. Over the past 5 years Withums business has more than doubled exceeding $700M in annual revenue. Growth has been fueled by organically growing client relationships strategic acquisitions and the expansion of the firms advisory capabilities.

And momentum continues to 2025 Withum was recognized as one of Americas Best Accounting and Tax Firms by Forbes named Audit Firm of the Year by Hedgeweek and listed by USA Today and Statista among Americas Most Recommended Tax & Accounting Firms.

MARKETING AS A DRIVER OF WITHUMS FUTURE

As Withum enters its next chapter as a truly national offering the firm is focused on elevating brand awareness sharpening market differentiation and increasing understanding of its advisory capabilitiesall while preserving what makes the firm special: its culture and people. For the Chief Marketing Officer this means owning a narrative of bold independence culture-led growth and a partnership that powers clientstoday and tomorrow.

THE MANDATE of the ROLE

The mandate of the Chief Marketing Officer is to establish Withum as the nations most progressive independent advisory tax and audit firm. An advisor for todayand tomorrow.

You will oversee and be the champion of the Withum brand externally and internally. Charged with transforming the function of marketing into a strategic engine for the firm - one that elevates brand awareness and understanding of Withum nationally and at the market level deepens relationships with existing clients and attracts new ones to the firm.

REPORTING STRUCTURE LOCATION

The Chief Marketing Officer will report to the Chief Growth Officer (Tom Hoberman).

Peers: You will sit on Toms leadership team and work closely with the Director of Business Development Industry Group Leaders and Service Line Leaders. Withum has embraced a return-to-office three days a week and the Chief Marketing Officer can work from any of Withums 27 U.S. offices.

ROLE OVERSIGHT and RESPONSIBILITIES

The Chief Marketing Officer will inherit a Marketing Function of 50 FTEs and be responsible for:

• Brand Strategy & Intelligence
• Go-To-Market (Brand Industry Service Lines Local Markets)
• All Media Channels (Paid Owned Earned & Shared)
• In-House Creative & Design Studio
• Content (Thought Leadership Cases National & Regional Events)
• Digital Marketing (Social Website)
• Technology & Tools
• PR/Communications
• Sales Enablement / Proposal Team

YEAR ONE DELIVERABLES

• Elevate and Differentiate the Withum Brand Nationally - Develop a unified brand strategy and launch campaign(s) that raises awareness of Withum positions the advisory offering and ensures consistent compelling storytelling across service lines industries regions and markets
• Design & Activate a Modern MarTech Stack that Drives Intelligence and Performance - Build a scalable data-driven marketing technology ecosystem that unifies CRM analytics and automation tools - enabling smart decision-making deeper client insights and measurable ROI across campaigns
• Position Marketing as a Strategic Growth Engine - Forge a stronger partnership with Business Development and Industry Leaders to create a unified firmwide Growth Plan. Establish clear KPIs a marketing ROI dashboard and a new Brand Strategy & Intelligence function to inform decision-making
• Create a Firmwide Annual Go-to-Market Plan & Communications Calendar - One that aligns Service Line Industry Regional and Local Market communication priorities - bringing together thought leadership events campaigns and comms under one coordinated plan
• Ignite Creativity and New Ways of Working - Cultivate a culture of ideas innovation and experimentation - inspiring fresh approaches to digital storytelling social engagement and market presence that modernize how Withum shows up in the world

EXPERIENCE AND QUALIFICATIONS / Withum is seeking

• A Strategic B2B Marketing Leader with Pattern Recognition - Youve led marketing for several progressive B2B brands and will bring a blend of strategic clarity creative acumen and data-driven discipline. You understand how to market B2B services and can translate thought leadership into content that builds reputation relationships and can be distributed across paid earned shared and owned channels
• Fluent in Both Brand and Demand Marketing - You are a full-funnel marketer with 18 years of experience spanning brand building and demand generation. You will be able to share a portfolio of B2B campaigns authored under your leadership that have elevated awareness and driven measurable growth - and you understand how to use insights analytics and MarTech to fuel performance
• A Builder of Modern Marketing Functions - Youve led or transformed a marketing organization of 25 professionals designing the structure tools and building team culture to drive impact
• A Creative Thinker and Change Catalyst - You bring fresh thinking curiosity and an AI-forward mindset - embracing experimentation digital storytelling and data intelligence to modernize how the brand shows up in market. You challenge convention constructively and inspire others to think bigger
• A We Not Me Leader Who Elevates Others - Youre known for your authenticity and ability to own the room. You unite teams around shared goals foster trust across partners and practices and lead with humility and confidence and will build a culture of inclusion and collective success

The compensation for this position will be between $175000-$375000. In addition to the base compensation Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role hiring location as well as the individuals skills experience and qualifications. For additional information on our benefits visit our website at to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records. Remotely anywhere within the United States except the States of Colorado & Oregon.

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WithumSmithBrown PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race color creed religion ancestry age sex (including pregnancy) genetic information marital status domestic partnership status familial status affectional or sexual orientation gender identity citizenship status national origin disability or handicap veteran status weight height or any other classification protected by federal state or local law.