VP of CPG Media Sales (Remote)

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profile Job Location:

Little Rock, AR - USA

profile Monthly Salary: Not Disclosed
Posted on: 08-11-2025
Vacancies: 1 Vacancy

Department:

Sales

Job Summary

The VP of Sales CPG is responsible for all pipeline business and revenue achievement within the Vestcom Media Solutions (VMS) team at the Headquarter CPG this role you will lead a team of National CPG sales professionals to overachieve sales targets and unlock new opportunities for the company. As a member of the VMS leadership team you will collaborate with various functional and business teams fostering an environment of teamwork excellence and inclusion. As a leader in this space you will interact with executive level clients as well as internal senior leaders in order to communicate opportunities and win business. 

 

Qualifications:

  • Lead the formulation and execution of sales strategies & plans across CPG Headquarter accounts

  • Focus on educating the market on Vestcom Media Solutions (VMS) value proposition and motivate clients to shift media budgets and close strategic opportunities

  • Penetrate and develop high level customer relationships with senior client leadership contacts across territory ranging from Brand Managers Agency VPs and VP of National Shopper Marketing roles

  • Must possess strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics 

  • Comfortable with carrying and exceeding quota in the high tens of millions

  • Manage hire and develop the CPG Headquarters sales team into a collaborative and strategic selling entity

  • Guide prospecting approaches sales presentations and proposals to drive team to develop recommendations that position VMS value proposition as a necessary part of the brand Marketing Mix

  • Manage Sales pipeline across the team and deliver consistent close rates to achieve Sales goals

  • Provide detailed and accurate sales forecasting utilizing existing CRM tool

  • Optimize and oversee sales staff compensation and incentive programs that motivate the sales team to overachieve their sales targets

  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

  • Monitor customer market and competitor activity and provide feedback to company leadership team and other company functions

  • Ability to understand market dynamics as well as evangelize and execute behind next generation (i.e. digital) solutions that are introduced into market

  • Have exceptional listening skills and the ability to identify new opportunities and apply creative problem solving abilities

  • Work cross functionally with other members of the Vestcom Executive Marketing Strategy Business Development Finance Solutions and Shopper teams to support the sales process


Qualifications :

Education and/or Experience  

  • Bachelors degree in business marketing or related field required. Masters degree a plus

  • At least 10 years of direct Sales experience with Retail/CPG focus in marketing/sales organizations

  • At least 5 years of Sales leadership experience with 5 or more direct reports carrying a Sales quota

  • Experience working for either a leading CPG or a large marketing-oriented solution provider is required

  • Knowledge of Brand Retail Shopper Marketing and Media landscape

  • Must have a record for achieving top-line revenue and bottom-line targets

  • A proven track record of penetrating executive and C-Level contacts 

  • Experience in consultative data driven selling

  • Experience successfully developing and deploying sales and go to market strategy 

  • Experience building and leading high performing sales teams

  • Exceptional skills including negotiation conflict management account management account penetration strategic selling category management sales forecasting and leading edge sales strategies

  • Self-starter with the ability to manage up and down - Hunter first mentality and team mentor

  • Superior analytical and oral interpersonal & written communication skills

Additional Requirements:

  • This is a full time remote based role 

  • Travel to other locations may be required up to 75% of time.

  • Other duties as assigned by management.

 


Additional Information :

The salary range for this position is $165000 - $220000/ year.


The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range and in some circumstances may be above or below the range based on various factors including but not limited to a candidates relevant skills experience education and training and location as well as the job scope and complexity responsibilities and regular and/or necessary travel required for the position which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time subject to applicable law. 

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Reasonable Accommodations Notice

If you require accommodations to view or apply for a job alternative methods are available to submit an application. Please contact or to discuss reasonable accommodations.


Remote Work :

Yes


Employment Type :

Full-time

The VP of Sales CPG is responsible for all pipeline business and revenue achievement within the Vestcom Media Solutions (VMS) team at the Headquarter CPG this role you will lead a team of National CPG sales professionals to overachieve sales targets and unlock new opportunities for the company. As ...
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Key Skills

  • Economics
  • Feed
  • Dca
  • Dcom
  • ABAP
  • Audio Visual

About Company

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Avery Dennison is a materials science and manufacturing company specialized in the design and manufacture of a wide variety of labeling and functional materials. Our expertise and global scale enable us to deliver innovative, sustainable and intelligent solutions to customers all over ... View more

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