Sr. PR Manager, Product

Were looking for a Senior PR Manager to join Procores rapidly growing communications this role youll lead and execute the public relations strategy for our cutting-edge product portfolio and AI innovation securing high-impact media coverage and elevating brand awareness. The primary goal of this role is to establish Procores leadership in connected construction technology by crafting compelling market-differentiating narratives that highlight our product offerings and the tangible value they bring to customers.

As a Senior PR Manager youll partner with product marketing product management and executive leadership to drive successful global product launches and proactively position our platform as essential to the future of construction. Within this role youll use your skills and expertise in strategic media relations product and customer storytelling and cross-functional collaboration to strengthen Procores brand awareness and market credibility while generating earned media coverage in tier one business tech and trade outlets. 

This position reports to the Director of Corporate Communications and Public Relations. This role will ideally be based in Austin TX with the ability to come into the office 1-2 days/week or as needed but we are open to other locations for the right candidate.  Were looking for this person to join our team immediately.

What youll do: 

• Lead Procores global product PR function to strategically position our latest AI and connected construction platform innovations in the market.

• Develop and execute a proactive customer storytelling program securing joint media opportunities that highlight the tangible value our products deliver.

• Direct the PR strategy and collaborate closely with cross-functional teams (product marketing product and customer advocacy) to execute integrated communications plans for major product launches.

• Drive high-impact media coverage tied to product and AI innovation trends with key business technology and construction vertical outlets.

• Oversee the creation and quality of essential PR content including media pitches product blog posts byline articles and press releases.

• Partner with key stakeholders across the business to develop and execute proactive communications and thought leadership programs aligned with corporate and product priorities.

• Identify train and prepare internal spokespeople (including product and customer leaders) for media interviews and speaking opportunities.

• Track analyze and report on the effectiveness of product and customer PR campaigns providing insights to inform future strategy.

What were looking for:

• 8 years of proven experience in driving impactful Product PR programs with a mix of in-house and agency experience preferred; ideally with a background that includes high-growth SaaS or B2B tech companies.

• Bachelors degree in Communications Journalism or a related field or equivalent practical experience.

• Strong established relationships with key business technology and vertical media (e.g. construction industry) contacts.

• Ability to serve as a trusted advisor to senior executives and product leaders providing confident direct communications counsel.

• Proven ability to translate complex platform features and AI/technology innovations into clear compelling and market-differentiating narratives.

• Experience developing and executing integrated PR strategies for product launches with global or national scope.

• Exceptional written communication and copyediting skills across a range of media materials (pitches press releases bylines).

• Proven track record of building trust and credibility while effectively collaborating with cross-functional teams including product marketing and sales among others.

Additional Information :

Base Pay Range $160000 - $220000. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation will be based on a candidates job-related skills experience education or training and location.

Perks & Benefits

At Procore we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers hospitals retail centers airports housing complexes and more. At Procore we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender sex national origin civil status family status sexual orientation religion age disability race traveler community status as a protected veteran or any other classification protected by law.

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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants including those with arrest or conviction records in accordance with the requirements of applicable federal state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

A criminal history may have a direct adverse and negative relationship on the following job duties potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing accessing and handling confidential information including proprietary and trade secret information as well as accessing Procores information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers stakeholders and/or colleagues; and 3. exercising sound judgment.

Remote Work :

No

Employment Type :

Full-time