Job Description:
This is a hybrid opportunity. Seeking someone in New York or Chicago.
The VP of Social Commerce will be the Social Commerce leader and subject matter expert of within dentsu Medias investment management and activation group which services all three of dentsus media agencies: Carat dentsu X and iProspect.
This leader is a true expert in the Commerce aspect of Social Commerce. You will bridge the gap between dentsus Commerce team and Paid Social team. You will be focused on adding Commerce elements to our already successful social activations. This requires a deep knowledge of the US social commerce landscape and will include platform recommendations forecasting merchandising partnerships and more.
You will sit at the intersection of modern media. You will report in to dentsus US Head of Commerce and be instrumental in guiding and maturing our activation team and working closely with our clients to deliver against their needs.
Main Responsibilities
Commerce Strategy & Execution
Develop and own the social commerce roadmap aligning with broader commerce and retail media goals.
Identify and activate commerce opportunities across platforms like Instagram TikTok YouTube Pinterest and emerging social channels.
Lead the integration of product catalogs storefronts and checkout experiences within social platforms.
Partner with merchandising product and media teams to optimize product discoverability and conversion.
Performance & Optimization
Build and manage a robust measurement framework to track ROI conversion rates and customer acquisition costs across social commerce initiatives.
Leverage data to continuously optimize content targeting and platform selection for revenue growth.
Collaborate with analytics and media teams to ensure attribution models accurately reflect social commerce impact.
Partnerships & Platform Innovation
Cultivate relationships with social platforms tech partners and influencers to stay ahead of commerce capabilities and trends.
Pilot new social commerce formats (e.g. live shopping affiliate integrations creator storefronts) and scale successful initiatives.
Team Leadership & Cross-Functional Collaboration.
Work cross-functionally with paid social product and eCommerce teams to ensure seamless execution.
Evangelize social commerce internally and externally positioning the company as a leader in the space.
Qualifications
8 years of experience in eCommerce digital marketing or social media with at least 3 years in a commerce-focused role.
Deep understanding of social platform commerce capabilities and consumer behavior.
Proven track record of driving revenue through social channels.
Strong analytical skills and experience with performance marketing metrics.
Excellent leadership communication and stakeholder management skills.
The annual salary range for this position is $136000 -$219650. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit
.To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-AD2
#LI-Hybrid
This is a hybrid position.
Location:
New York
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Required Experience:
Exec
Job Description:This is a hybrid opportunity. Seeking someone in New York or Chicago.The VP of Social Commerce will be the Social Commerce leader and subject matter expert of within dentsu Medias investment management and activation group which services all three of dentsus media agencies: Carat den...
Job Description:
This is a hybrid opportunity. Seeking someone in New York or Chicago.
The VP of Social Commerce will be the Social Commerce leader and subject matter expert of within dentsu Medias investment management and activation group which services all three of dentsus media agencies: Carat dentsu X and iProspect.
This leader is a true expert in the Commerce aspect of Social Commerce. You will bridge the gap between dentsus Commerce team and Paid Social team. You will be focused on adding Commerce elements to our already successful social activations. This requires a deep knowledge of the US social commerce landscape and will include platform recommendations forecasting merchandising partnerships and more.
You will sit at the intersection of modern media. You will report in to dentsus US Head of Commerce and be instrumental in guiding and maturing our activation team and working closely with our clients to deliver against their needs.
Main Responsibilities
Commerce Strategy & Execution
Develop and own the social commerce roadmap aligning with broader commerce and retail media goals.
Identify and activate commerce opportunities across platforms like Instagram TikTok YouTube Pinterest and emerging social channels.
Lead the integration of product catalogs storefronts and checkout experiences within social platforms.
Partner with merchandising product and media teams to optimize product discoverability and conversion.
Performance & Optimization
Build and manage a robust measurement framework to track ROI conversion rates and customer acquisition costs across social commerce initiatives.
Leverage data to continuously optimize content targeting and platform selection for revenue growth.
Collaborate with analytics and media teams to ensure attribution models accurately reflect social commerce impact.
Partnerships & Platform Innovation
Cultivate relationships with social platforms tech partners and influencers to stay ahead of commerce capabilities and trends.
Pilot new social commerce formats (e.g. live shopping affiliate integrations creator storefronts) and scale successful initiatives.
Team Leadership & Cross-Functional Collaboration.
Work cross-functionally with paid social product and eCommerce teams to ensure seamless execution.
Evangelize social commerce internally and externally positioning the company as a leader in the space.
Qualifications
8 years of experience in eCommerce digital marketing or social media with at least 3 years in a commerce-focused role.
Deep understanding of social platform commerce capabilities and consumer behavior.
Proven track record of driving revenue through social channels.
Strong analytical skills and experience with performance marketing metrics.
Excellent leadership communication and stakeholder management skills.
The annual salary range for this position is $136000 -$219650. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit
.To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-AD2
#LI-Hybrid
This is a hybrid position.
Location:
New York
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Required Experience:
Exec
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