Content Lead

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 07-11-2025

Vacancies: 1 Vacancy

Job Summary

Key responsibilities
Lead & Inspire: Manage and mentor a team of copywriters to produce high-impact content
across digital and print platforms.
Strategize & Execute: Develop content strategies for performance marketing CRM and
landing pages that drive engagement and conversion.
Craft Persuasive Copy: Write and review compelling conversion-driven copy for ads landing
pages CRM campaigns and social media.
Own the Brand Voice: Define and evolve ALLEN's tone of voice across all communication
touchpoints.
Drive Impact: Collaborate with brand design social performance and CRM teams to create
and execute end-to-end campaigns.
Tell Stories That Matter: Champion storytelling that is authentic emotionally resonant and
culturally relevant especially for Tier 2/3 audiences.
Transform the Team: Build a culture of creativity collaboration and continuous improvement
within the content team.
Support ATL/BTL Campaigns: Contribute to print media assets including brochures flyers
newspaper inserts and more.
Measure & Optimize: Track performance metrics analyse content effectiveness and stay
ahead of trends in digital and educational marketing.

Qualifications & skills
8-10 years of experience in content leadership and copywriting preferably in Edtech D2C
or consumer brands. Past agency experience is an add-on.
Exceptional command of English and Hindi (written and spoken).
Demonstrated experience in social media content planning and execution across platforms
like Instagram YouTube and Facebook.
Proven success in print media and offline campaigns.
Familiarity with performance marketing and CRM content.
A natural leader who can inspire creativity and deliver under tight deadlines.
A strategic thinker with a sharp eye for detail storytelling and cultural relevance.

Why Join Us
Be part of a brand thats shaping the future of education in India.
Work on high-impact campaigns with national reach.
Collaborate with passionate teams in a fast-paced purpose-driven environment.
Influence the lives of millions through meaningful content.