Demand Generation Manager
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Job Location:
Jersey, NJ - USA
Monthly Salary:
$ 115 - 150
Posted on:
07-11-2025
Vacancies:
1 Vacancy
Department:
Job Summary
Sourgum is transforming the $100B waste and recycling industry through cutting-edge technology that makes waste removal simpler smarter and more cost-effective. Our innovative haulsourcing platform powers high-quality waste and recycling services for businesses at significantly lower costssaving our customers an average of 20%. Leveraging proprietary datasets an advanced operating system and a carefully curated network of 5000 trusted vendors we help companies of all shapes and sizes streamline their operations while advancing sustainability efforts.
Were a fast-growing venture-backed company (just closed our Series A!) on a mission to modernize an outdated industry and were just getting started. Our investors include Spark Capital Founder Collective Suffolk Technologies 186 Ventures and River Park Ventures the same funds that backed category-defining companies like Slack Anthropic Uber Venmo and Amazon Pharmacy.
If youre driven by the opportunity to build something groundbreaking wed love to meet you.
The Role:
The role is hybrid 3 days in the office based out of Jersey City NJ
Were looking for a data-driven creative and results-oriented Demand Generation Specialist to join our marketing team. This role is critical in developing and executing campaigns that drive awareness generate high-quality leads and support our revenue growth goals. Youll work cross-functionally with sales content product and digital marketing to build a scalable demand generation engine.
What youll be doing:
Plan execute and optimize multi-channel demand generation campaigns (email paid media webinars ABM content syndication etc.)
Collaborate with sales to define target audiences and align lead generation strategies with pipeline goals
Manage and refine marketing automation workflows and lead nurturing programs
Monitor measure and report on campaign performance metrics such as MQLs CPL conversion rates and ROI
Own and manage paid channels including LinkedIn Google Ads and display networks
Partner with content marketing to develop assets that support campaign goals
Continuously test and iterate on messaging targeting and creative to improve performance
Ensure accurate lead tracking and attribution in CRM and marketing automation tools (e.g. HubSpot)
The qualifications you need:
4-6 years of experience in B2B demand generation growth marketing or digital marketing
Proficiency with marketing automation and CRM platforms (e.g. HubSpot)
Strong analytical skills and ability to turn data into actionable insights
Experience running and optimizing paid media campaigns
Excellent project management and communication skills
Familiarity with SEO and SEM landing page optimization and A/B testing
Self-starter with a bias for action and experimentation
Benefits
Company stock options as part of your compensation package giving you the opportunity to share in our companys success and build long-term financial growth.
A positive and collaborative work environment with a focus on innovation and sustainability.
Comprehensive benefits package including health insurance (medical dental vision LTD Life Insurance etc.) retirement plans (401K) and paid time off.
Access to hundreds of gyms studios and wellness appsall through one easy membership provided by your Wellhub.
yearly Personal Development Budget
Opportunities for professional development and career advancement within a growing company.
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Sourgum unifies thousands of local haulers to deliver scalable, tech-powered waste and recycling solutions with transparency, reliability, and unwavering service.
