Digital Marketing Specialist

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brandsWhite Claw Hard Seltzer Mikes Hard Lemonade Olé Cocktail Co. and Más by Messialongside a collection of luxury wineries in the Okanagan Valley notably Mission Hill Family Estate CedarCreek Estate Winery Martins Lane Winery and CheckMate Artisanal Winery.

The Role

The Digital Marketing Specialist based inTorontois responsible for supporting the Company Brand Marketing team with social media management including websites and online communities such as Facebook and Instagram. The Digital Marketing Specialist will provide exceptional customer service by responding to all consumer inquiries (email telephone social media). This role will also provide general support for brand marketing initiatives innovation projects and trade marketing programs.

What Youll Do

• Develop a strong digital/social media strategy for Company Owned brands working closely with the Brand Management team
• Manage all content creation/localization formatting posting monitoring reporting and responding for social media properties. May also include PR agency briefing & approving influencer social media content.
• Ongoing website and social media page management for Company Owned Brands. This includes creating social media content tied to our Events as well as on-site social media content creation
• Act as front-line consumer response for Company-Owned brands (email telephone social media)
• Work with 3^rdparty media creative and promotional agencies as required
• Cross functional support between different stakeholders teams

What Youll Bring

• Minimum 1-2 years of marketing and social media experience preferably at an agency
• Completed Bachelor degree in Business Commerce or a related field
• Ability to communicate clearly and concisely both orally and in writing. Operate with a strong sense of urgency to ensure issues are managed & priorities to ensure timely and accurate customer responses.
• Creative thinker with the ability to deliver out of the box solutions
• Strong understanding of the Social Media Landscape and experience with Social Media Platforms (Meta & TikTok)
• Experience in developing and managing digital content creation
• Strong interpersonal and communication skills with the ability to work cross-functionally
• A detail-oriented organized and analytical team player who is eager to learn.
• A keen understanding and immersion into the current social media landscape and culture
• Ability to set priorities and meet deadlines in a fast-paced and changing environment.
• Ability to lead development of social media still and video assets. Experience with Adobe Photoshop Adobe Illustrator Canva Capcut or video editing software would be an asset.
• Ability to react and adapt swiftly to the social media landscape

Whats in it for you

• Company-matched RRSP contributions

• Extended health and dental benefits and mental health plans with 24/7 access to a primary care physician via Lumino Health

• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave

• Paid time off

• An extensive offering of world leading learning and development programs to empower your career development in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

Other perks include

• Located in a prime Toronto neighborhood (Liberty Village) (near transit)
• Hybrid work environment of 4-days a week in-office
• Commuter Allowance

We are growing a lasting legacy in the beverage alcohol industry with people first. Apply now!

Mark Anthony Group is an equal opportunity encourage applications from individualsof all backgrounds who areeligibleto work in thank all candidates for their interest in MAG and we will reach out to thosecandidates that are under consideration. If you are contacted for an interview and require accommodationduring the recruitment process pleasecontactyour recruiter.

At Mark Anthony we exist toUnearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappy âto stay ahead of industry giants.â

Required Experience:

IC