Director, Connections Strategy

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 07-11-2025

Vacancies: 1 Vacancy

Job Summary

Edelman is a voice synonymous with trust reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility empathy is progress and curiosity is momentum.

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all reflects and represents the world in which we live and fosters trust collaboration and with this approach we hire the best qualified candidates for all positions.

Edelman is looking for an innovative and agile Connections Strategy Director to join our team and help us make the kinds of ideas that the internet loves. As a Connections Strategy Directoryou will work to bring structure and clarity to creative ideas designing the campaign infrastructure content and channel mechanics required to bring campaign ideas to life. You are comfortable using data to underpin and inform your recommendations a digital connoisseur fluent in both traditional and emerging channels and connected to culture from trends to influencers to social memes you know how to add fuel to an idea to help it catch fire.

We know youre thinking isnt Edelman a PR company Sure public relations is part of who we are but in recent years weve grown our surrounding departments and evolved into a next generation kind of agency that sits at the intersection of public relations and advertising.

In this role you will work collaboratively with brand strategists creatives paid media influencer teams and analytics experts to build meaningful connections with target audiences and compel them to act. This requires fluency within critical areas including:

Audience Research & Understanding: Using research & analytics tools & processes to understand media preferences channel behaviors and interests shopping & purchase triggers etc.

Communication & Campaign Strategy Development: Identifying communication obstacles and opportunities campaign architecture & ecosystem mapping messaging frameworks and user journeys.

Channel Content & Editorial Strategy: Defining the roles of channels & interoperability content strategy (themes priorities & styles/formats) campaign/messaging cadence and executional brief development by channel (especially mapping to paid media plans).

Your work applies strategic rigor to the implementation of ideas moving away from collections of tactics to connected campaigns generating content that builds trust with audiences and fuels growth for brands

Responsibilities May Include But Are Not Limited To:

Articulate insights gleaned from culturaltrends and consumer behavior artfully organizing information from observations to strategic implications and recommendations
Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation
Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience
Build campaign and/or user journey to inform high-order campaign ecosystem phasing & channel needs
Works directly with clients gaining their trust and inspiring them to take the right risks so they may become known for digital & social firsts that wow their consumers and audiences while ensuring their professional success
Work collaboratively with creative analytics paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals
Stay current on users interactive trends best practices and digital experiences with an eye towards agencys client base/portfolio
Proactively identify new opportunities for client growth and enforce processes and best practices across all engagements
Develops well thought-out research plans (or informs research methods) identifying the right mix of primary and secondary using cost and time-effective tools and trusted partners
Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear actionable insights

Basic Qualifications:

Minimum 6 years of experience in social communications strategy connections planning or other relevant capacity
Bachelors degree or equivalent work experience required

Preferred Qualifications:

Strong social platform understanding & fluency of content best practices (existing & emerging)
A passion for the intersection of culture and digital behavior
Ability to leverage research & data to inform recommendations (channel messaging content etc.)
Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience as well as building campaign and/or user journeys to inform high-order campaign ecosystem phasing & channel needs.
Knowledge of or previous experience working with/in paid media space a plus
Excellent communication & presentation skills
Intermediate experience with research tools such as MRI GWI Comscore Brandwatch/listening etc.
Ability to manage multiple tasks concurrently in a deadline-driven process
Strong self-motivated and self-starting personalityUnderstanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
Proven experience in delivering effective campaign plans for large well-known brands
Experience working collaboratively across partner agencies

$86000 - $138000 a year

#LI-PP1

An employees pay position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance travel requirements revenue-based metrics any contractual agreements and business or organizational needs. The range listed is just one component of DJEHs total compensation package for employees. Other rewards may include annual bonuses a Paid Time Off policy and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance vision 401K life insurance disability insurance paid time off travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity equity and inclusion. We seek applications from all qualified candidates without regard to race color gender sex age religion physical or mental disability military and veteran status or any other basis protected by federal state or local law. If you require a reasonable accommodation in any part of the employment process please let us know.

Required Experience:

Director