Salesforce Marketing Cloud Analyst
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Job Location:
Foster, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
07-11-2025
Vacancies:
1 Vacancy
Job Summary
Anticipated Contract End Date/Length: Ongoing contract position
Work Set Up: Hybrid four days per week on-site (Foster City CA)
Our client an on-demand autonomous ride-hailing company is looking for a Salesforce Marketing Cloud Analyst to lead the design configuration and optimization of Salesforce Marketing Cloudbased digital engagement this role you will serve as the primary point of contact for all SFMC systems and integrations partnering with business marketing and technical teams to turn campaign goals into scalable data-driven customer journeys. The ideal candidate combines technical mastery of SFMC with strategic insightconfiguring coding and optimizing while guiding overall platform direction and acting as the main liaison for any external system integrators driving large-scale enhancements.
What you will do:
Solution Design & Strategy
- Lead discovery sessions with stakeholders to gather business requirements campaign goals and technical needs.
- Design and implement end-to-end engagement solutions using SFMC modules (Email SMS MobilePush Mobile SDK Journey Builder Automation Studio).
- Architect personalization strategies using dynamic content data extensions and behavioral triggers.
- Translate campaign objectives into actionable user stories technical documentation and functional specifications.
- Guide integration discussions with upstream systems and define integration contracts.
Implementation & Cross-Functional Collaboration
- Serve as the SFMC systems lead and primary liaison between marketing product and technical teams.
- Configure and update system settings HTML/CSS templates SQL queries and automation scripts directly within SFMC.
- Lead end-to-end testing UAT and go-live coordination for campaigns and new features.
- Provide hands-on troubleshooting and optimization support for existing journeys and workflows.
Feature Enablement & Continuous Improvement
- Implement new SFMC features and channels such as SMS push notifications and SDK integrations.
- Build proofs of concept and pilot campaigns for new digital initiatives.
- Continuously optimize campaign performance through analytics A/B testing and data-driven insights.
Monitoring Analytics & Governance
- Oversee performance dashboards and campaign reporting for stakeholders.
- Ensure compliance with privacy security and data governance standards (e.g. opt-in/opt-out workflows).
- Maintain documentation and scalable governance processes for reusability and audit readiness.
Qualifications :
- Bachelors degree in marketing business computer science or a related discipline
- 10 years in CRM/marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead
- 5 years of direct hands-on experience configuring and administering SFMC
- Proven experience designing and deploying cross-channel marketing solutions (email SMS mobile push personalized content)
- Hands-on coding experience in HTML CSS and SQL for SFMC configurations
- Deep understanding of SFMC modules such as Journey Builder Contact Builder Mobile Studio and Automation Studio
- Strong knowledge of Salesforce ecosystem integrations (e.g. Service Cloud CDP/Data Cloud via MuleSoft)
- Excellent skills in requirements gathering documentation and cross-functional communication
- Ability to interpret analytics and optimize journeys based on performance metrics
- Salesforce Marketing Cloud certification (Consultant or Administrator) is strongly preferred
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Candidates must be legally authorized to live and work in the country the position is based in without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity/expression sexual orientation national origin disability age or veteran status.
Remote Work :
No
Employment Type :
Contract
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Who is HelloKindred?HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and people’s lives better. We do this by disrupting tradi ... View more
