Content Manager

Duties and Responsibilities

• Primary
  • Develop and implement content strategy to communicate N&G initiatives effectively across IWUs target markets
  • Produce edit and optimize content including print digital email and web that aligns with IWUs brand voice and enrollment goals
  • Collaborate closely with the Strategic Marketing Manager marketing team members and regional stakeholders to gather messaging needs and placement opportunities
  • Create and manage a content calendar to ensure timely and organized delivery of messaging across platforms
  • Identify and secure external publication opportunities in media outlets to amplify IWU messaging
  • Monitor and report on content performance using analytics tools (e.g. website metrics open rates placement reach) to inform optimization and strategy
  • Ensure all content reflects IWUs brand guidelines tone of voice and messaging standards
• Secondary
  • Support the Strategic Marketing Manager by developing messaging assets including briefs talking points or summaries for Chancellors Collective updates and team communication
  • Assist in proofreading or refining materials produced by the internal team or external partners to maintain consistency and quality
  • Contribute to content distribution strategies including email newsletters social media posts and internal communications
  • Stay current with regional communication trends publication cycles and best practices to continually identify new placement opportunities
  • Assist with ad hoc messaging needs or content requests within IWU Online and N&G initiatives
• Supervisory Responsibility This role does not carry formal supervisory duties but may collaborate with contractors freelancers or internal contributors as needed

Qualifications:According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

• Bachelors degree in Marketing Communications Journalism English or a related field preferred

Experience

• Experience: Two to four (2-4) years in content creation content management or communications marketing/PR agency and/or higher education experience is a plus

Required Skills

• Exceptional writing editing and proofreading abilities with attention to brand voice and messaging consistency
• Experience with content management systems (CMS) editorial calendars and analytics tools
• Basic SEO knowledge and ability to optimize content for placement and visibility
• Strong project organizational skills to manage multiple deadlines and messaging pipelines
• Familiarity with media relations and publication processes preferred
• Creative proactive and detail-oriented mindset
• Strong collaboration and communication skills
• Ability to adapt messaging for diverse channels and audiences

IWU Kingdom Diversity Statement

IWU in covenant with Gods reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living teaching and learning which exhibits honor respect and dignity. Acknowledging visible or invisible differences our community authentically values each members earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christs commandment to love all humankind.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C. Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.