GTM Engineer

Toronto - Canada

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

What youll do

Build and run targeted email campaigns using tools like Clay Smartlead Trigify and Apollo. Youll find intent signals segment lists and write copy that feels personal even when its sent at scale.
Create scoring systems that help us nurture leads better. Youll track whats working refine the approach and make sure were not just sending emails into the void.
Analyze campaign performance to find which segments are worth doubling down on. If somethings not converting youll figure out why and test new angles.
Handle re-engagement for lost leads and deals. Sometimes timing is off or the message didnt land. Youll build plays to bring those opportunities back into the funnel.
Work with sales to make sure outbound efforts match what theyre seeing in conversations. Youll adjust messaging based on feedback and keep campaigns aligned with what actually moves deals forward.
Run A/B tests on subject lines body copy CTAs and send timing. Small changes can make a big difference and youll be the one testing to find out what works.
Manage deliverability and sender reputation. Outbound only works if emails actually land in inboxes so youll monitor blacklists bounce rates and spam complaints.
Build automated sequences that move prospects through different stages. Youll map out the buyer journey and create touchpoints that make sense for each step.
Track ROI on outbound motions and report on whats generating pipeline. Youll know which campaigns are worth scaling and which ones to kill.

Main KPI for this role

More qualified pipeline from segments we werent reaching before.
Better lead nurturing that actually converts.
Clear data on which outbound motions are worth our time and budget.

What you need

5 years running email marketing campaigns for SaaS brands. Youve done this before and have results to show for it.
Solid experience with tools like Apollo Clay Smartlead or similar platforms. You know how to use them to find leads automate outreach and track performance.
Strong short-form copywriting skills. You can write subject lines and email copy that get opens clicks and replies without sounding like a robot.
Understanding of email deliverability and list management. You know how to keep sender reputation clean and avoid spam filters.
Comfort with data and analytics. You can pull reports spot trends and make decisions based on what the numbers are telling you.
Ability to work cross-functionally with sales and product teams. Youre not working in a silo.

Required Skills:

Education & Experience BS/MS in Computer Science Software Engineering or related field 8 years of progressive experience in full-stack web development 3 years in a senior/lead technical role with team leadership experience Proven track record of delivering complex web applications at scale Technical Expertise Expert-level proficiency in modern JavaScript (ES6) and TypeScript Deep experience with React or Angular (preferably multiple frameworks) Strong backend development skills with Laravel/PHP and RESTful API design Advanced database skills including MySQL optimization complex queries and schema design Experience with modern build tools (Webpack Vite etc.) and package managers Architecture & Design Experience designing and implementing microservices and distributed systems Knowledge of web performance optimization techniques and tools Understanding of security best practices (OWASP authentication authorization) Experience with cloud platforms (AWS Azure GCP) and containerization (Docker Kubernetes) Development Practices Expertise in Git workflows branching strategies and version control best practices Experience with CI/CD pipelines and automated testing frameworks Knowledge of agile methodologies and software development lifecycle Experience with monitoring logging and observability tools Soft Skills Strong leadership and mentoring abilities Excellent communication skills (technical and non-technical) Problem-solving mindset with analytical thinking Ability to work independently and lead cross-functional teams Continuous learning attitude and passion for technology PREFERRED QUALIFICATIONS Experience with event-driven architectures and real-time web applications Knowledge of WebRTC WebSockets and real-time communication protocols Experience with performance monitoring tools (New Relic DataDog etc.) Contributions to open-source projects or technical communities Experience with accessibility standards (WCAG) and internationalization Knowledge of SEO best practices and web analytics Experience with progressive web apps (PWA) and mobile web development

Were looking for someone who knows how to turn cold outreach into an actual pipeline. Youll own our outbound email strategy and figure out how to reach the right people with the right message at the right time.What youll doBuild and run targeted email campaigns using tools like Clay Smartlead Trigif...

What youll do

Build and run targeted email campaigns using tools like Clay Smartlead Trigify and Apollo. Youll find intent signals segment lists and write copy that feels personal even when its sent at scale.
Create scoring systems that help us nurture leads better. Youll track whats working refine the approach and make sure were not just sending emails into the void.
Analyze campaign performance to find which segments are worth doubling down on. If somethings not converting youll figure out why and test new angles.
Handle re-engagement for lost leads and deals. Sometimes timing is off or the message didnt land. Youll build plays to bring those opportunities back into the funnel.
Work with sales to make sure outbound efforts match what theyre seeing in conversations. Youll adjust messaging based on feedback and keep campaigns aligned with what actually moves deals forward.
Run A/B tests on subject lines body copy CTAs and send timing. Small changes can make a big difference and youll be the one testing to find out what works.
Manage deliverability and sender reputation. Outbound only works if emails actually land in inboxes so youll monitor blacklists bounce rates and spam complaints.
Build automated sequences that move prospects through different stages. Youll map out the buyer journey and create touchpoints that make sense for each step.
Track ROI on outbound motions and report on whats generating pipeline. Youll know which campaigns are worth scaling and which ones to kill.

Main KPI for this role

More qualified pipeline from segments we werent reaching before.
Better lead nurturing that actually converts.
Clear data on which outbound motions are worth our time and budget.

What you need

5 years running email marketing campaigns for SaaS brands. Youve done this before and have results to show for it.
Solid experience with tools like Apollo Clay Smartlead or similar platforms. You know how to use them to find leads automate outreach and track performance.
Strong short-form copywriting skills. You can write subject lines and email copy that get opens clicks and replies without sounding like a robot.
Understanding of email deliverability and list management. You know how to keep sender reputation clean and avoid spam filters.
Comfort with data and analytics. You can pull reports spot trends and make decisions based on what the numbers are telling you.
Ability to work cross-functionally with sales and product teams. Youre not working in a silo.

Required Skills: