Agricultural Market Developer

We are seeking a dynamic and results-driven Agricultural Market developer to drive our spare parts business within the agricultural sector. This is a strategic commercial role focused on acquiring new partners (independent workshops dealers and fleets) and increasing our share of wallet with existing customers.

The ideal candidate is a technical-commercial expert who understands the agricultural aftermarket can build trust with mechanics and possesses a hunter mentality to capture market share from both OEM and other aftermarket competitors.

Your role and responsibilities

• Actively map the active machine park (tractors harvesters etc.) in the assigned territory to identify the largest spare parts opportunities.

• Conduct continuous competitor analysis monitoring pricing product range and promotions from both OEMs and other aftermarket suppliers.

• Identify and report product range gaps and new opportunities to the purchasing and product management teams.

• Proactively identify target and acquire new customers focusing on independent workshops agricultural repair specialists and spare parts distributors.

• Manage and grow existing accounts developing strategies to increase their purchase frequency and product mix (share of wallet).

• Negotiate commercial agreements including pricing structures discount tiers and promotional support.

• Develop and execute channel strategies tailored for dealers workshops and large agricultural fleets.

• Act as the primary technical expert for our product lines.

• Master our digital catalogs and cross-reference tools demonstrating their value and accuracy to customers.

• Provide pre-sales technical support to mechanics and parts personnel building confidence in the quality and compatibility of our parts.

• Collaborate with the marketing team to design and launch effective local promotions (e.g. Harvest Season Filter Kits Off-Season Maintenance Deals).

How to succeed / Your profile

• 3-5 years of experience in a commercial technical or business development role specifically within the agricultural spare parts aftermarket.

• An existing network of contacts within the agricultural workshop and dealer community.

• Experience using agricultural parts catalog software.

• Strong technical understanding of agricultural machinery (tractors combines implements) and their components (engines hydraulics filtration etc.).

• A proven track record of achieving sales targets and acquiring new customers in a competitive B2B environment.

• Excellent interpersonal and negotiation skills. Must be able to communicate technical concepts clearly and build strong relationships with mechanics workshop owners and dealers.

• Self-motivated proactive resilient and highly organized.

• Fluency in English and Italian is required

• Valid drivers license and willingness to travel extensively within the assigned territory.

Whats in it for you

• A competitive salary.

• Flexible working hours and a healthy work-life balance.

• Lots of support and an encouraging team of co-workers.

• An infectious We Are One can-do mentality.

• A people-centric culture where your well-being matter.

• Opportunities for professional development including access to LinkedIn Learning and many in-house/external training courses.

People are at our heart

TVH is a global business with a family atmosphere where people are at the center. We value clarity mutual respect kindness and open communication. Our people are down-to-earth easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling industrial vehicles and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.