Sr. Manager, Demand Generation
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Job Summary
About the role:
The Senior Manager Demand Generation will be responsible for building and executing integrated marketing programs that drive qualified pipeline and accelerate revenue growth for Forter. This role is ideal for a strategic yet hands-on marketer who thrives on balancing creative campaign design with data-driven execution. Youll partner closely with Sales Product Marketing and the broader Marketing team to develop and optimize demand generation programs across multiple channels.
What youll be doing:
- Strategy & Planning: Develop and own the global demand generation strategy with clear goals for pipeline creation new logo acquisition and customer expansion.
- Campaign Execution: Design launch and optimize integrated campaigns across digital paid media ABM email webinars and events.
- Funnel Optimization: Monitor performance across the funnel applying testing and data insights to improve conversion rates and campaign ROI.
- Collaboration: Partner with Sales leadership to ensure alignment on ICP lead scoring and SLA processes. Enable SDRs with effective follow-up strategies.
- Technology & Operations: Manage marketing automation and CRM integrations (e.g. HubSpot Salesforce) to support campaign execution and reporting.
- Analytics & Reporting: Own KPIs for demand generation. Track and report on campaign performance pipeline impact and ROI for executive stakeholders.
- Team Leadership: Lead and mentor a small but growing demand generation team fostering a culture of creativity accountability and continuous improvement.
What youll need:
- 710 years of B2B demand generation experience with at least 3 years in a leadership role.
- Proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries.
- Deep expertise in marketing automation platforms such as HubSpot Outreach and 6sense along with Salesforce CRM.
- Strong track record of executing multi-channel campaigns with measurable ROI.
- Excellent cross-functional collaboration skills particularly with Sales.
- Analytical mindset with experience building and interpreting dashboards reports and campaign insights.
- Strong leadership and communication skills; comfortable presenting to executive stakeholders.
About us:
Digital commerce is built on trust. At every point along the eCommerce journey businesses must make a critical decision: Can I trust this customer Answering this simple question accurately and instantly is powerfulit can accelerate revenue growth and strengthen a companys connection with its customers. How do we do it Forter was founded on the insight that its not about what is being purchased nor where but who is behind the interaction.
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customersensuring everyone gets the experience they deserve. Given that trust is central to how we operate Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. Were meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.
Trust is backed by data Forter is a recipient of over 10 workplace and innovation awards including:
- Great Place to Work Certification (2024)
- Fortunes Best Workplaces in NYC (and2024)
- Forbes Cloud 100 (and2025)
- #3 on Fast Companys list of Most Innovative Finance Companies (2022)
- Anti-Fraud Solution of the Year at the Payments Awards (2024)
- SAP Pinnacle Awards New Partner Application Award (2023)
- Fintech Breakthrough Awards Best Fraud Prevention Platform (2023)
Life as a Forterian:
We are a team of over 600 Forterians spread across 3 different continents. Since 2013 weve raised $525 million from investors such as Tiger Global Bessemer Sequoia Capital March Capital and Salesforce Ventures. Were on a mission to bring trust to global digital commerce so that companies like Adobe ASOS eBay Instacart Priceline and Nordstrom can block fraud drive revenue and improve customer experience.
At Forter we believe unique people create unique ideas and valuable experience comes in many forms. So even if your background doesnt match everything we have listed in the job description we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives we grow together as humans and as a company.
Forter is an Equal Employment Opportunity employer that will consider all qualified applicants regardless of race color religion gender sexual orientation marital status gender identity or expression national origin genetics age disability status protected veteran status or any other characteristic protected by applicable law.
If you need assistance or an accommodation due to a disability please email us at. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. Only Forter provides fully automated, real-time Decision as a Service™ fraud prevention, with approve/decline decisions backed by a 100% chargeback guarantee. The system elimi ... View more
