Go-to-Market (GTM) Engineer
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 130000 - 140000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
About us
LifeMD is a leading digital healthcare company committed to expanding access to virtual care pharmacy services and diagnostics by making them more affordable and convenient for on both treatment and prevention our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.
To support our expanding patient base LifeMD leverages a vertically-integrated proprietary digital care platform a 50-state affiliated medical group a 22500-square-foot affiliated pharmacy and a U.S.-based patient care company with offices in New York City; Greenville SC; and Huntington Beach CA is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts were united by a shared mission to revolutionize enjoy a collaborative and inclusive work environment hybrid work culture and numerous opportunities for growth. Want your work to matter Join us in building a future of accessible innovative and compassionate care.
About the role
The GTM Engineer bridges marketing strategy with technical execution ensuring products and campaigns are effectively launched tracked and optimized across digital platforms. This role combines a strong marketing foundation with technical expertise to build automate and manage go-to-market systems helping drive measurable growth and operational efficiency.
Key Responsibilities
1. Go-to-Market Planning & Enablement
- Partner with marketing and product teams to define GTM strategies and translate them into technical workflows
- Implement marketing technology solutions to support campaign automation lead tracking and attribution for email SMS call center iMessage website landing pages and direct response platforms
- Collaborate on dashboards and reports to measure campaign performance and ROI
- Support product launches by setting up data pipelines integrations and analytics for tracking success
2. Marketing Technology & Systems Management
- Administer and optimize marketing automation and CRM platforms (e.g. HubSpot Salesforce or Braze)
- Integrate various GTM tools such as analytics advertising and customer engagement platforms
- Maintain data quality across marketing and sales systems ensuring accurate lead routing and segmentation
3. Technical Implementation & Automation
- Build and maintain integrations between marketing tools APIs and data systems
- Create automated workflows that streamline lead management campaign execution and reporting
- Troubleshoot and resolve technical issues related to campaigns integrations and system performance
4. Cross-Functional Collaboration
- Work closely with marketing operations and product teams to align technical infrastructure with GTM goals
- Translate marketing objectives into actionable technical requirements for engineering teams
- Educate marketing teams on new technologies processes and best practices for using GTM systems
5. Data Analytics & Optimization
- Develop insights from marketing and sales data to identify opportunities for campaign optimization
- Support A/B testing audience segmentation and funnel analysis
- Recommend improvements to enhance targeting conversion and pipeline velocity
Requirements
Basic Qualifications:
- Bachelors degree in Marketing Business Information Systems or a related field
- 6 years of experience in marketing operations growth marketing or a technical marketing role
- Proven experience working with marketing technology stacks and data-driven campaign execution
- Proficiency with CRM and marketing automation tools (e.g. Salesforce HubSpot Braze SendGrid Telnyx)
- Working knowledge of APIs data connectors and integration platforms (e.g. Make Zapier Segment)
- Experience with analytics tools such as Google Analytics Looker Studio Power BI or Tableau
Preferred Qualifications:
- Familiarity with SQL or basic scripting (Python JavaScript) for data manipulation
- Strong analytical and problem-solving abilities with a growth mindset
- Excellent communication skills and the ability to collaborate with both technical and non-technical teams
- Organized detail-oriented and capable of managing multiple GTM projects simultaneously
- Passion for leveraging technology to enhance marketing performance and customer experience for growth
Benefits
- Salary Range: $130000-$140000
- Health Care Plan (Medical Dental & Vision)
- Retirement Plan (401k IRA)
- Life Insurance (Basic Voluntary & AD&D)
- Unlimited PTO Policy
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
Key Skills
- Microsoft Access
- SQL
- Analysis Skills
- Microsoft Powerpoint
- Securities Law
- Data Mining
- Investment Banking
- Market Research
- Microsoft Excel
- Visual Basic
- Bloomberg
- Data Analysis Skills
About Company
LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to delive ... View more
