B2B Research Lead
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As a B2B User Research Lead you will drive research initiatives that deepen our understanding of B2B customers and their needs. Partnering closely with design product researcher peers and other cross-functional teams youll identify insight gaps prioritize high-impact research opportunities and develop research studies that tests ideas evaluate prototypes and uncovers ways to improve will oversee all aspects of project execution in-house as well as with research vendors which include but are not limited to research documents development (surveys screeners interview guides stimuli) data analyses report development and insights communications. A critical part of this role is conducting high quality mixed-method research integrating findings from multiple data sources and effectively engaging business teams with user include:Research Operations & Strategy- Develop research roadmaps aligned with business goals and product timelines- Partner with designers product managers and account leads to define research questions and translate findings into actionable insights- Establish B2B research methodologies and standards to ensure consistency and reliability- Identify and manage appropriate tools and platforms for data collection analysis and reporting- Synthesize findings across methods and studies to surface robust insights about B2B user needs problems and experience designUser Experience & Mixed-Methods Research- Design and deliver integrated research programs that combine surveys interview-based studies and usability testing- Apply mix-method best practices to understand user workflows friction points mental models and decision-making in complex B2B contexts- Partner with design and product teams to evaluate assumptions test concepts and iterate on solutions- Integrate UX analytics UX testing and survey to evaluate and optimize experiencesQuantitative Research & Data Analysis- Lead quantitative research efforts - including surveys and behavioral data analysis - to inform product and experience strategies- Supervise survey logistics including sampling recruitment and data collection quality across diverse B2B audiences- Conduct statistical analyses to identify patterns trends and opportunities that guide design and product decisions
- Bachelors with 8 years of experience with a concentration in Market Research Psychology Anthropology Statistics for Behavioral Sciences or similarly relevant field focused on user experiences and analytics
- Strong foundation in mixed-method research with emphasis on quantitative methods UX/usability studies market research and applied statistics
- Strong understanding of UX research methods product development cycles and user-centered design principles
- Past experience conducting research studies on B2B customers
- Experience conducting usability testing studies on B2B software accounting for the complexity of multi-user workflows admin dashboards and API consideration (highly preferred)
- Proven ability to translate insights into actionable recommendations that drive product user experience and business impact
- Proven track record of independently designing and executing quantitative research including survey design experimental design statistical analysis
- Hands-on experience in user analytics including pulling data from enterprise systems and correlating behavioral data with research findings
- Experience working in agile cross-functional teams comfortable navigating ambiguity and proactively identifying where research can drive impact
- Highly autonomous and collaborative with a passion for methodological innovation and customer empathy
- Fluent in using analytics tools (like R SQL SPSS SAS etc.) to analyze research and behavioral data
- Masters degree in a related field of study with 6 years of applicable experience or a PhD with 3 years of experience
- Experience with client and vendor side is preferred
- Experience conducting usability testing studies on B2B software accounting for the complexity of multi-user workflows admin dashboards and API consideration (highly preferred)
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
Ask Siri to name the most successful company in the world and it might respond: Apple. And it's not just out of familial pride. Apple consistently ranks highly in profit, revenue, market capitalization, and consumer cachet. In 2018, the company became the first reach a trillion dollar ... View more
