Director, Marketing Intelligence & Analytics

Job Summary

Monro Auto & Tire is seeking a Director of Marketing Intelligence and Analytics to drive insights that power smarter faster business decisions across our national automotive maintenance and tire service network. This senior-level role blends deep analytical capability with strong business intuition to translate complex data into clear actionable strategies that improve efficiency customer acquisition retention and profitability.

Compensation:  The Salary range for this role is $140000 - $170000 annually.  This role is eligible for additional compensation and incentives.  Pay will be determined based on experience level. 

Essential Functions:         

Business Insight and Problem Solving

• Model marketing performance forecast demand and evaluate marketing program effectiveness. Develop predictive models and advanced analytical frameworks to identify leading indicators of performance churn and efficiency.
• Lead complex deep dive analyses to uncover drivers of business performance that intersect with marketing (e.g. Why is call volume down in this market or Whats driving a change in consumer oil change frequency)
• Synthesize insights across Marketing Operations Merchandising and from customer data to recommend specific marketing actions.
• Lead the design of marketing tests grounded in sound methodology including control group selection attribution modeling and statistical validation to translate test outcomes into clear business learnings and scalable marketing strategies.
• Partner with leaders across Marketing Merchandising Operations and other key functions to develop competitive insight analytics that reveal market dynamics emerging customer trends and opportunities in brand messaging and offer strategy to directly inform Monros marketing approach and decision making

Marketing Data Strategy & Enablement

• Develop and evolve marketing attribution frameworks and reporting that connect campaign activity to sales outcomes enabling clear visibility into marketing effectiveness and ROI across marketing channels.
• Validate refine and enhance existing descriptive predictive and prescriptive models including segmentation and propensity models to improve accuracy and impact on marketing strategy execution and investment decisions. Partner with third party agencies on effective model use.
• Represent Marketing in ongoing efforts with IT and other business groups to define and evolve Monros data strategy including identifying data source gaps that could improve measurement and diagnosis of marketing and business performance.

Qualifications :

Education and Experience:

• 810 years in business analytics data science or business intelligence with at least 3 years in a leadership role.
• Background in automotive services retail operations or related multi-location businesses. Automotive strongly preferred but will consider the right candidate with other category experience.

Knowledge & Skills:

• Act as the senior translator between marketing data and the business to frame analytical findings in terms of business impact risk and opportunity.
• Help drive analytical rigor in marketing decision making.
• Present to senior leadership and influence decision-making with clear confident and data-backed storytelling.
• Working knowledge of media digital marketing web and CRM
• Ability to think like an operator with extensive knowledge of the marketing disciplines and advanced data fluency (Power BI SQL/Python/R statistical modeling machine learning)
• Ability to connect whats happening in our performance to whats happening in the real world: prospects customers search/media demand web stores and the broader automotive marketplace.
• Ability to partner with third party agencies and vendors who support or manage elements of the marketing plan
• Excellent written and verbal communication skills
• Demonstrated ability to lead and mentor a team to drive business results.

Work Environment & Physical Requirements:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers phones photocopiers scanners and fax machines. Position requires incumbent to see read hear speak reach bend sit/stand for prolonged periods of time at a desk and working on a computer. Ability to work weekends and holidays as needed.

Additional Information :

Benefits  

• Health Insurance  
• Dental Insurance 
• 401K Retirement Plan with Company Match 
• Paid vacation 
• Paid Holidays 

Your next Destination!

Growth Opportunity:

At Monro were committed to helping our teammates grow their career through the combination of coursework demonstrating leadership skills and open opportunities. Our teammates receive on-the-job training company sponsored certifications as well as course curriculum in Monro University that empowers them to advance to the next level of their careers.

Monro Inc. is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

Remote Work :

Yes

Employment Type :

Full-time