Brand Manager Tassimo
Share
Job Location:
Maidenhead - UK
Monthly Salary:
Not Disclosed
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Department:
Job Summary
This rare BM role is the perfect mix of portfolio management execution and activation. The Brand Manager will be responsible for managing the TASSIMO product portfolio including brands Costa Kenco LOR and Cadbury. As the number one brand in the Single Serve category Tassimo plays a leading role in delivering the quality variety and convenience that consumers are looking for. We are looking for a passionate entrepreneurial & confident Brand Manager to join our team and make an impact at shaping the future!
Key responsibilities of the role:
- Responsible for portfolio management and cross brand initiatives. Links in with LOR and Kenco brand teams to ensure category and brand strategy alignment.
- Supports the SBM & Marketing Lead with generation of NPD ideas with category consumer and shopper insights at the heart. Ensures project progress into product development and implementation phase.
- Leads cross-functional teams to deliver local NPD projects execution of brand/ shopper initiatives and demonstrates project management capabilities and executes with excellence.
- Responsible for development and execution of through the line activations including ATL PR & shopper.
- Ownership of ongoing brand & portfolio performance monitoring & reporting.
- Demonstrates category leadership is a go to person when it comes to interaction with local and global stakeholders. Responsible for key stakeholder alignment on strategy project alignment and approval meetings
- Works with the Global Category team representing the UK interests and helping influence the global agenda to fit UK needs
- Full A&P budget management
Qualifications :
Qualifications
- A passionate brand advocate with a natural affinity for brands and how they connect with consumers
- Brand Management experience with evidence of leading major product launches
- Confident delivering presentations both internally & externally
- Proven track record in innovation development including project management
- Able to demonstrate how you can inspire & engage teams behind ideas to make things happen.
- Ability to influence senior stakeholders
- Articulate communicator verbally and in presentations
- Proactive and challenging showing boundless curiosity.
- Analytical inquisitive and innovative
- Education: to degree level preferred
Additional Information :
#li-hybrid
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more
