Senior Director, Marketing

About The Position 

The Senior Director of Marketing will lead the Foundations marketing strategy and implementation to support KIPP regions in reaching student enrollment goals and strengthening the KIPP brand identity nationwide. This leader will serve as a strategic partner to regional marketing teams providing data-driven insights enrollment campaign direction and tools to increase applications and drive enrollment. Reporting to VP Marketing & Communications the ideal candidate is a seasoned collaborative marketing leader who thrives at the intersection of national strategy and local addition to core responsibilities this role may also lead or contribute to special projects that advance the Foundations strategic priorities and innovation in marketing. 

Responsibilities 

Drive Enrollment Growth:  

• Partner with regional marketing and enrollment teams to develop and implement marketing campaigns that increase student applications and conversions aligned to regional goals.   

• Lead and manage paid media agency vendor relationship on behalf of KIPP Network including facilitating the approval and appropriate use of campaign budget in support of student enrollment. 

• Analyze regional marketing performance data to identify trends challenges and bright spots; share insights and recommendations across the network. 

• Develop and maintain scalable marketing toolkits templates and creative assets that regions can adapt for local use. 

• Collaborate with regional support teams to track enrollment KPIs ROI and campaign impact. 

Strengthen and Steward the KIPP Brand 

• Advance KIPPs brand strategy ensuring consistent adoption of messaging collateral and visual identity. 

• Partner with Creative and Communications teams to ensure that Foundation-led campaigns collateral and digital assets reflect brand standards. 

• Serve as the primary liaison to regional communications and marketing leads for brand alignment training and implementation support. 

• Lead the rollout of Foundation-wide brand resources and trainings including updates to and digital channels. 

Lead Foundation-Owned Marketing Channels 

• Oversee the strategy content and performance of email marketing and social media channels. 

• Partner with the Creative and Communications teams to manage editorial calendars ensuring consistent storytelling that highlights student success community impact and KIPPs mission. 

• Establish and track KPIs for engagement reach and conversion across Foundation channels; continuously optimize based on analytics and insights. 

• Ensure all digital experiences reflect accessibility inclusion and data privacy best practices. 

Team Leadership and Collaboration 

• Manage a high-performing marketing team supporting their performance growth and development.  

• Foster collaboration across internal Foundation teams (Communications Development Data Schools) and regional partners. 

• Support cross-functional projects that strengthen the connection between national and regional marketing efforts (e.g. campaigns and storytelling). 

Qualifications :

Skills & Mindsets 

• Mission & Student Focus: Demonstrates passion and commitment to KIPPs mission and possesses the desire and ability to uphold KIPPs core values (Focus on Excellent Results Collective Impact and Courageous Action) 

• Achievement and Outcomes Orientation: Demonstrates a record of setting ambitious goals and achieving them with consistency. Invests in developing teammates skills and mindsets to address gaps in achieving team growth; determines what quantitative and qualitative data are most relevant to their goals and supports the team in creating and monitoring systems for collecting reviewing and acting upon data to drive outcomes; able to monitor progress communicating status to the right stakeholders and adjusting plans and use of time to ensure systems are yielding desired outcomes. 

• Effective Work Management: Sets a clear vision for new or complex bodies of work. Develops and implements agile project plans navigating difficult situations or conflicts while maintaining effective relationships with all stakeholders; creates and ensures systems are in place for knowledge management. 

• Strategic Decision Making & Problem Solving: Anticipates network needs develops long-term marketing frameworks and aligns tactics with goals.  Efficiently defines the right metrics to evaluate work and ensures critical team actions decisions and recommendations are driven by data; effectively works with team to resolve issues around data to ensure sound data-informed decisions. Effectively identifies and addresses root causes to the most important problem. 

• Change Management & Communications: Effectively articulates case for change through clear and compelling presentations and translates this into actional plans. Effectively tailors communications and engagement approach for different audiences to deepen investment and drive actions and behavior change that would lead to org-wide goals; acts as a champion for change with cross-team stakeholders; Builds strong relationships across a federated system to align regional and national efforts. 

• Brand Stewardship and Marketing Excellence: Effective leadership and stewardship of a national brand strategy that ensures clarity consistency and resonance across regions. Ensures messaging frameworks articulate KIPPs impact values and commitment to students in the most compelling way. 

Experience and Qualifications 

• 10 years of experience in marketing preferably in education nonprofit or mission-driven organizations. 

• Demonstrated success leading large-scale paid media campaigns that drive measurable growth and engagement.  

• Demonstrated expertise in digital marketing strategy audience segmentation and performance analytics with a strong grasp of emerging paid media platforms and data-driven optimization strategies.  

• Experience leading and developing diverse teams leading through influence in a federated model and managing vendor or agency partnerships. 

• Excellent communication collaboration and project management skills. 

• Commitment to KIPPs mission and belief in the potential of all students. 

Additional Information :

Work Conditions 

• Travel requirements: 10-25% travel is expected for this role

• Job Type: Full time Exempt 

Location 

It is preferred but not mandatory for this role to be based out of a KIPP Foundation office. This role has the option of working from a remote office full-time. KIPP Foundation offices are in NYC and Chicago. 

Compensation and Benefits 

In compliance with local law we are disclosing the compensation or a range thereof for roles in locations where legally required. Actual salaries will vary based on several factors including but not limited to external market data internal equity and relevant experience. The salary range for this position is $150000-$181000. In addition KIPP Foundation provides a variety of benefits to employees including: 

• 25 holidays for 18 days additional flexible PTO days (flexible PTO increases to 23 days for years 3 and 4 and to 28 days for years 5). 

• 100% paid parental leave 

• 100% coverage of the premium for employee and 75% for employee family medical/dental/vision plans. 

• Wellness benefits such as fitness reimbursements discounted tickets to theme parks/attractions backup care support for children and adults/elders and our employee assistance program 

• Finance Security benefits include such as a 401K retirement plan with 4% match employer-sponsored legal plans life/disability insurance and flexible spending accounts 

KIPP Foundation embraces the opportunity to build a workforce that reflects the diversity of the students and communities with whom we work and the world around them. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit without regard to race color religion national origin gender sexual orientation gender identity or expression age mental or physical disability and genetic information marital status citizenship status military status protected veteran status or any other category protected by law. 

Remote Work :

Yes

Employment Type :

Full-time