Senior Manager, Product Marketing

About Us

Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and 700000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.

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Position Overview:

TheSenior Manager Product Marketingwilllead andbe responsible forour end-to-end go-to-market strategyforcore customer segmentsof Diligent Boardsincluding managing positioningmessagingand pricingforregions within EMEA and Senior Manager Product Marketing will be an expert in understanding our clients and market and build stories to help us engage current and future clients for long-term success all while creating demand in the market and differentiating us from the competition. This roles impact will touch all parts of the company and help us fuel our growth as the market leader in this space. This role will be responsible for driving the success of Diligents Boards product within the EMEA and APAC regions.

Thisrole willbe responsible forpositioning and messaging product launches market research salesenablementand other initiatives that push our brand and business will work with your peers in Product Marketing collaborating on our other GRC solutions as well with colleagues across Product Engineering Marketing Sales Customer Success Enablement Finance and you are someone who loves data and loves making the sophisticated simplewitha deep technical aptitudeand passion for solving our clients GRC challenges this is the role for you.

This is a high-impact strategic role andyoullbe part of a team that values excellence and initiative and cares about will work closely with the General Manager our Governance Business Unit as well as senior work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional youdesireto be.

Key Responsibilities:

• Go-To-Market Strategy: Collaborate with cross-functional teams (marketing sales customer success product) to define and execute go-to-market (GTM) strategies for Governance Risk and Compliance (GRC) solutions ensuring alignment across all segments.
• Market Insights and Analysis:Providefoundational insights including market analysis TAM ICPs personas customer journey mapping competitive analysis and Voice of Customer (VoC) to guide marketing and product decisions.
• Messaging and Content Development: Develop compelling and consistent messaging for sales customer success and marketing teams and create content sales collateral and enablement tools that drive product adoption and engagement.
• Campaign Design and Execution: Lead multi-channel campaigns (digital content events web)in partnership with Sales and Marketingto achieve revenue and customer engagement targets empoweringsalesand field marketing teams to amplify messaging.
• Sales Enablement: Equip sales and customer success teams with training tools and assets to support pipeline development and revenue growth ensuring alignment with market and product positioning.
• Marketing Plans and Opportunity Identification: Create and implement annual/quarterly marketing plans thatidentifymarket opportunities articulate core messaging and generate leads for sales teams.
• Cross-Functional Collaboration: Work with product sales marketing and enablement teams to execute market research define buyer personas and align on positioning messaging and sales enablement strategies.
• Product Positioning and Messaging: Develop compelling positioning and messaging for the GRC platform and ensure consistent communication of the value proposition across all channels..
• Competitive and Market Intelligence: Collaborate with the Product Strategy team tomonitorcompetitive landscape industry trends and customer feedback using insights to inform product development and innovation.
• Product Launches and Market Readiness: Lead cross-functional product launch activities ensuring successful market introduction sales preparation and customer education on new products.
• Performance Measurement: Define success metrics and measure the impact of product marketing efforts continuously refining GTM strategies positioning and messaging to drive product growth.
• Pricing and Packaging: Define strategies for pricing packaging and product-market fit to align with both new customer acquisition and customer expansion opportunities.
• Product Expertise and Enablement: Serve as the product expert for sales and pre-sales teams supporting strategic opportunities and new product introductions and collaborating with sales enablement for education at scale.
• Cross-Functional Collaboration on Product Strategy: Regularly collaborate with technical product management to prioritize initiatives and align the product roadmap with market opportunities and customer insights.

Required Experience/Skills

• B2B product marketing experience in technologyGRCcorporate data/information finance or professional services companies preferred.
• Experience with legal and governance products and services and core persona buyers (general counsels legal professionals corporate secretaries etc.) is a bonus.
• Ability to craft compelling stories collateral and tools around technology products and services for both business and technical buyers
• Experience working with partners and agencies to develop sophisticated marketing materials that drive impact with enterprise and mid-market buying committees
• Demonstrated insights experience to be able to deeply understand our market customers and competition and then integrate into product development and Go-To-Market strategies.
• Proven track of owning projects end-to-end and working autonomously focusing on key outcomes amidst competing priorities and tight deadlines Experience in executing operational and Go-To-Market plans thatrequireinput and execution from multiple teams
• Strong understanding of SaaS-based solutions and product marketing best practices and a passion for technology.
• Experience working closely with the Marketing Product Management Enablement Sales and Customer Success teams you are comfortable in a rapidly growing environment that demands a combination of technical product knowledge exceptional storytelling and positioning skills and the ability to interface at multiple levels and across multiple functions in the organization.
• 8 years of experience in marketing strategy development and cross-functional execution in a B2B SaaS environment.
• 5 years of relevant experience within a product marketing or technical marketing role.
• A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.
• Considerable experience influencing cross-functional stakeholders at the senior leadership level.
• Adaptable and can deal with ambiguity and changing (& growing) priorities with an eye for prioritization.

Preferred Experience/Skills

• Strong project management skills with the ability to prioritize effectively
• Strong analytics skills with ability to distil raw data into actionable insights and create clear concise and actionable reports
• Self-starter and entrepreneurial attitude including ability to take initiative and comfortable navigating white space

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What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people.Diligent offers a flexible work environment global days of service comprehensive health benefits meeting free days generous time off policy and wellness programsto name a few
• We have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C. Vancouver London Galway Budapest Munich Bengaluru Singapore and Sydney.
• Diversity is important to us. Growing maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team facilitate dialogue and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable equitable and better place.

Headquartered in New York Diligent has offices in Washington D.C. London Galway Budapest Vancouver Bengaluru Munich Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected towork onsite at least 50% of the time.We believe that in-person engagement helps drive innovation teamwork and a strong sense of community.

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race color religious creed sex national origin ancestry citizenship status pregnancy childbirth physical disability mental disability age military status protected veteran status marital status registered domestic partner or civil union status gender (including sex stereotyping and gender identity or expression) medical condition (including but not limited to cancer related or HIV/AIDS related) genetic information or sexual orientation in accordance with applicable federal state and local also consider qualified applicants regardless of criminal histories consistent with legal requirements. See alsoDiligents EEO Policy and Know Your are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at .}

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