Performance Marketing Manager (User Acquisition)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Performance Marketing Manager
Were looking for a Performance Marketing Manager with deep expertise in Meta Ads Snapchat TikTok and StackAdapt a hands-on optimizer who thrives on testing data-driven scaling and creative collaboration. Someone with Mobile User Acquisition experience.
Key Responsibilities
Nice to Have
Were looking for a Performance Marketing Manager with deep expertise in Meta Ads Snapchat TikTok and StackAdapt a hands-on optimizer who thrives on testing data-driven scaling and creative collaboration. Someone with Mobile User Acquisition experience.
Key Responsibilities
- Plan launch and optimize paid user acquisition campaigns across Meta TikTok Snapchat and StackAdapt focused on driving high-quality mobile installs and first-time deposits.
- Manage and scale 7-figure monthly budgets ensuring strong ROAS retention and user lifetime value.
- Leverage AppsFlyer for event mapping attribution and cohort analysis.
- Lead creative strategy and testing collaborate with the art team to produce high-performing static and video assets based on data insights.
- Execute a structured A/B testing framework to identify winning audiences placements and creatives.
- Continuously optimize campaigns for cost efficiency engagement and revenue adjusting bidding segmentation and creative rotation in real time.
- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
- Monitor platform changes (SKAN privacy updates attribution models) and proactively adapt strategies.
- Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
- Explore new growth opportunities through programmatic influencer and emerging ad networks.
- 4 years of hands-on experience in performance marketing / user acquisition across Meta TikTok Snapchat and StackAdapt.
- Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
- Deep expertise in campaign optimization bid strategy audience segmentation and conversion rate improvement.
- Strong understanding of mobile app acquisition AppsFlyer tracking and post-install event optimization.
- Experience collaborating closely with creative and motion teams on ad concepts and iterations.
- Strong analytical mindset ability to translate complex data into clear strategic actions.
- Excellent understanding of A/B testing ROAS optimization FTD-focused funnels
Nice to Have
- Familiarity with server-to-server (S2S) setups and campaign event tracking.
- Hands-on experience integrating AppsFlyer Meta Pixel or TikTok Events API.
- Strong creative sense combined with performance-first mindset.
- A high-impact role in a fast-scaling global company.
- Competitive compensation and performance-based bonus structure.
- Direct collaboration with senior leadership and creative teams.
- Access to premium ad tech AppsFlyer Meta Business Suite TikTok Ads Manager StackAdapt and more.
- A creative analytical and growth-oriented work culture.
Elena Ricci
Experience:
Experience:
Manager
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
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