Senior Digital Marketing Analyst (all genders)

WongDoodyis a creative technology agency with 30 years of experience 2000 designers and innovators and 20 design studios around the 500creativeawardsandhavetwicebeenfinalistsforInnovation . Andwebelievein a FriendCalledFuture -alwaysembracingwhatsnewandwhatsnextwithopenarms.

Retail & CPGVertical

Ourteamspecializesin FMCG OTTObonprix Rolf Benz andAvènewedevelopnewbrandstrategiescustomer-centriccampaignsand .

Our local benefits

• Flexible working hoursand 100% overtime compensation
• Work where it works for you. At home or in the office or any mix you like
• Working for strong brands and clients we believe in
• 30 days vacation per year
• Urban Sports Club
• Company Benefits
• Nice people in welcoming teams

What you can expect

Performancemarketing

• Plan launch andoptimize6-figurepaidcampaignsacrossMeta Google TikTok and Pinterest; own end-to-endsetuppacing and iterativeoptimization.
• Consultandeducateclientsthroughtheirperformancejourney:aligngoalsright-sizeexpectations andcreatepragmaticroadmapsandcampaignplans.
• BuildchannelmixesandmediaplanstiedtoclearKPIs;runstructuredA/Btests(audiencecreativeplacements) andfeedlearningsbacktostrategyandcreativeteams.
• Managebudgetsandvendor/partnerrelationshipstosupportintegratedprograms.

Reporting &analytics(65%)

• Own social/contentanalyticsfor(mostly)organiccontent(e.g. Instagram TikTok YouTube LinkedIn) andownedweb:defineKPIframeworkscontenttaxonomies andbenchmarksthattietobusinessoutcomes.
• Buildandmaintainautomated reliabledashboards(LookerStudio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau a plus)withweekly/monthly/quarterlycadencesandcrispexecutivereadouts.
• Establishandenforcedatahygiene: UTMstandardstaggingconventionspixel/GTM QA andprivacy-awaremeasurementpractices.
• Translatecomplexdataintoclearnarratives andnextstepsfornon-technicalstakeholders; turninsightsintocontent/creativebriefsandtestplans.
• Run andevaluateexperimentsbeyondpaid(formatmixhooks/);documentlearningsandrollouts.
• Createreportingtemplates/playbooks track SLAs andcontinuouslyimprovehowwecollectvisualize andcommunicateperformance.

Multidisciplinary&other(10%)

• Co-shapecreativecontentstrategywithstrategy/creativeteams;developinsights-drivenbriefsandeditorialguidancefororganicsocial.
• Contributetoadjacentlifecyclework(email/CRM)whenneededandhelpconnectinsightsacrossthefunnel.
• PartnerwithUX/design ondata-informedwireframes/flows;instrumentmeasurementandrecommendimprovementstoreducefriction.

What wed love to see

• 68yearsin digitalmarketingwithhands-onpaidmediaexperienceandstrong social/contentanalyticschops(agencybackgrounda plus).
• Fluencyin adplatforms(Meta/Google/TikTok/Pinterest) GA4 and Google Tag Manager;yourecomfortableauditingpixels/conversions.
• Strongdashboardingskills(LookerStudiorequired; Power BI/Tableau a plus) andadvancedExcel/Sheets;basicSQLorPythonforanalysisisa nice-to-have.
• ProvenexperiencebuildingKPIframeworkscontenttagging/taxonomies and UTMgovernance;youcareaboutdataqualityandconsistency.
• Abilitytoeducateandinfluenceless-matureclients:clearstorytellingworkshopfacilitation andtheconfidencetosetrealisticplansand push backgracefully.
• Cross-disciplinarycollaborationwithstrategycreative and design;youcanturninsightsintobriefsandexperimentsthatteamsactuallyuse.
• FamiliaritywithUX/CROpracticesandlanding-pagediagnostics;bonuspointsforOOH/DOOHplanningand simple offline-to-onlinemeasurement.
• Curiousand experiment-minded;youdesigntestsmeasureincrementalitywherefeasible andsunsetweakideasquickly.
• Awarenessofplatformandprivacychanges(e.g. iOS/ATTcookiedeprecation GDPR) andtheirmeasurementimplications.
• Excellentcommunicationandpresentationskills; operationalrigoranddocumentationmindset.
• Fluencyin German and English.

We care about your personality and professional skills. We dont care about your gender age nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band WongDoody. For each job offer only the entity is responsible which has published the ad. Contact persons required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application processhere.

If you have any questions about the application process feel free to contact our People & Culture Team directly under