Vice President Marketing

Los Angeles, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Vice President of Marketing

Were looking for a dynamic hands-on Vice President of Marketing to lead and scale our marketing organization. youll own the full marketing strategy across brand performance product and communications. This is a unique opportunity to shape the voice of a company experiencing rapid growth while operating in a high-pressure startup-like environment where urgency and adaptability are critical.

You have:

A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
Fluent across brand storytelling and performance marketing with a deep understanding of how creative paid media partnerships and product marketing work together.
Experienced in managing and coordinating with performance marketing agencies ensuring strategies are aligned and execution delivers measurable results.
Built for urgency and adaptability - you thrive under pressure stay sharp when things move fast and can pivot strategies in real time.
A player-coach: you can build strategy but youre also willing to roll up your sleeves and execute.
A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities:

Develop and execute the integrated marketing strategy across paid owned and earned channels to drive customer acquisition retention and brand awareness.
Lead brand positioning messaging and creative direction in partnership with design and product teams.
Own and optimize all performance marketing channels (Meta Google TikTok affiliates influencers) including close coordination with our external performance marketing agency.
Build out and lead the marketing team setting clear goals and developing talent.
Partner with product and operations to launch new products with effective go-to-market strategies.
Drive PR partnerships and community engagement efforts to elevate brand awareness and credibility.
Analyze data measure ROI and continually refine strategies to maximize growth.
Work closely with the CEO and executive team to align marketing with company vision and business objectives.

Qualifications:

10 years of progressive marketing experience with at least 3 years in a senior leadership role.
Experience in consumer wellness fitness or apparel categories strongly preferred.
Proven track record of scaling marketing efforts in a high-growth fast-paced environment.
Strong understanding of DTC and e-commerce business models including CAC LTV and payback metrics.
Experience managing external agencies and ensuring accountability to performance goals.
Exceptional leadership communication and cross-functional collaboration skills.
Ability to thrive in environments where intensity and urgency are the norm.

Vice President of Marketing Were looking for a dynamic hands-on Vice President of Marketing to lead and scale our marketing organization. youll own the full marketing strategy across brand performance product and communications. This is a unique opportunity to shape the voice of a company experie...

Vice President of Marketing

You have:

A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup.
Fluent across brand storytelling and performance marketing with a deep understanding of how creative paid media partnerships and product marketing work together.
Experienced in managing and coordinating with performance marketing agencies ensuring strategies are aligned and execution delivers measurable results.
Built for urgency and adaptability - you thrive under pressure stay sharp when things move fast and can pivot strategies in real time.
A player-coach: you can build strategy but youre also willing to roll up your sleeves and execute.
A data-driven decision maker who knows how to balance gut creative instincts with performance metrics.
A natural leader who inspires and develops teams while driving accountability and results.

Responsibilities:

Develop and execute the integrated marketing strategy across paid owned and earned channels to drive customer acquisition retention and brand awareness.
Lead brand positioning messaging and creative direction in partnership with design and product teams.
Own and optimize all performance marketing channels (Meta Google TikTok affiliates influencers) including close coordination with our external performance marketing agency.
Build out and lead the marketing team setting clear goals and developing talent.
Partner with product and operations to launch new products with effective go-to-market strategies.
Drive PR partnerships and community engagement efforts to elevate brand awareness and credibility.
Analyze data measure ROI and continually refine strategies to maximize growth.
Work closely with the CEO and executive team to align marketing with company vision and business objectives.

Qualifications:

10 years of progressive marketing experience with at least 3 years in a senior leadership role.
Experience in consumer wellness fitness or apparel categories strongly preferred.
Proven track record of scaling marketing efforts in a high-growth fast-paced environment.
Strong understanding of DTC and e-commerce business models including CAC LTV and payback metrics.
Experience managing external agencies and ensuring accountability to performance goals.
Exceptional leadership communication and cross-functional collaboration skills.
Ability to thrive in environments where intensity and urgency are the norm.