Growth Marketing Manager

Growth Marketing Manager

Location: Nanakramguda Hyderabad

Experience: 36 years

Type: Full-time

Role Overview

Were looking for a Growth Marketing Manager who can seamlessly blend strategic brand storytelling with performance driven execution. From lead generation to CRM this role is built for someone who thrives at the intersection of creativity and analytics. Youll lead marketing initiatives that drive acquisition user education product adoption and long-term engagementacross both organic and digital channels.

Full-Funnel Marketing Strategy

• Design and implement marketing strategies across the funnelbuilding awareness driving acquisition onboarding new users and nurturing existing ones.
  
• Lead integrated campaign planning across content digital and lifecycle touch points.
  

Content & Awareness Marketing

• Create and manage content strategies that fuel organic growthblogs videos newsletters landing pages and thought leadership pieces.
  
• Drive brand storytelling messaging frameworks and tone-of-voice consistency across channels.
  
• Run awareness and product marketing campaigns across social media search influencer and partnership channels.
  

Retention & Engagement

• Partner with product and success teams to shape post-acquisition journeys that deepen engagement.
  
• Lead lifecycle marketingonboarding education win-backs and CRM-based nurturing.
  

Digital & CRM Campaigns

• Manage multi-channel digital campaignsGoogle Ads Meta YouTube LinkedIntargeted at key personas and segments.
  
• Use tools like MoEngage WebEngage and Google Analytics to automate and personalize user journeys.
  
• Track and optimize campaigns with UTMs cohorts and A/B testing.
  

Community & Brand Advocacy

• Launch initiatives that inspire user advocacytestimonials ambassador programs and user-led events.
  
• Build community-first campaigns that drive participation feedback and co-creation.
  

Agency & Partner Collaboration

• Manage external agencies creatives and freelancersensuring timely high-quality delivery aligned to brand goals.
  
• Collaborate internally across product design and customer-facing teams for cohesive execution.
  

What Were Looking For

• 36 years of marketing experience in B2C B2B2C or EdTech environments.
  
• Hands-on experience with lifecycle tools (MoEngage WebEngage Clevertap etc.).
  
• Strong storytelling and brand strategy skills.
  
• Proven track record in organic and performance marketing (SEO paid media social).
  
• Proficiency in Google Analytics Search Console Meta Ads Manager and UTM tracking.
  
• Ability to manage multiple campaigns channels and creative formats.
  
• Strong sense of ownership creativity and growth mindset.
  
• Passion for education user success and mission-driven marketing.
  

Nice to Have

• Experience in an early-stage or high-growth startup.
  
• Knowledge of content-led SEO and inbound demand generation.
  
• Familiarity with referral loyalty or community engagement strategies.