PPC ExpertPPC Specialist Freelancer

Hiring for PPC Expert ( Freelancer)
Exp : 8 Years


JD:
 

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy design implementation SEO and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. 

Duties & Responsibilities:

• Improve performance of a dedicated client portfolio comprised of lifestyle brands 
• Create execute and optimise campaigns on paid social on Facebook Instagram LinkedIn and emerging platforms. 
• Create and manage paid search campaigns across Google Ad Words and Microsoft Ad Centre 
• Conduct competitor analysis keyword research and compelling copy to optimise campaigns 
• championing the development of new Paid Media tactics & nitiatives. 
• Work with internal teams to create high converting landing pages and effective SEO strategies to create effective growth strategies 
• Consistent reviewing and optimisation to drive performance 
• Implement paid social best practices and use data to provide optimisation recommendations 
• Manage organic traffic and community management 
• Keep abreast latest SEM and paid media trends to create new testing strategies 
• providing feedback to them around their campaign builds and optimisation strategy 
• Creating & working on medium to high-budget campaigns 
• Execute tests collect and analyse data and results and identify trends  and insights to achieve maximum ROI in paid search campaigns 
• Track report and analyse website analytics and PPC initiatives and campaigns 
• Manage campaign expenses stay on budget estimate monthly costs and reconcile discrepancies. 
• Optimise copy and landing pages for search engine marketing 
• Perform ongoing keyword discovery expansion and optimization 
• Research and implement search engine optimisation recommendations 
• Research and analyse competitor advertising links 

Skills & Qualifications: 

• 4 years experience managing PPC accounts across Google Ads search Facebook & ideally one other network from the following Google Display Instagram LinkedIn. 
• Extensive hands-on management experience of digital media through daily bid optimisation landing page analysis and campaign performance metrics spend across many campaigns. 
• Demonstrable track recordin delivering PPC campaigns with proven success. 
• Experience creating & analysing performance across tools such as SuperMetrics Google Tag Manager and Google Analytics. 
• Previous experience working with small businesses/budgets. 
• High attention to detail and strong organisational skills 
• Excellent communication skills both written and verbal 
• A creative thinking marketing mindset 

Regards
Mounika HR
Infasta Soft Solutions Pvt Ltd

Remote Work :

No

Employment Type :

Full-time