Senior Direct Commerce Manager

As a Senior Direct Commerce Manager you will lead the day-to-day execution of our digital marketing and eCommerce programs. This is an individual contributor role focused on driving growth through email marketing WordPress and WooCommerce platform management while supporting broader digital initiatives.

You will manage projects across key areas including email campaign development website management SEO digital shelf optimization and social media execution for assigned brands and channels. You will collaborate closely with cross-functional teams and external partners to deliver engaging customer experiences expand online assortments and optimize campaigns across the funnel to maximize ROI.

As part of the Water Filtration Commerce team you will also contribute to the commerce roadmap and playbookimplementing digital best practices scaling direct-to-consumer stores and partnering with brand and creative teams to deliver impactful content and messaging.

Job Responsibilities

•  Lead development execution and performance optimization of email marketing campaigns (newsletters automated journeys promotional blasts).
• Manage and maintain company WordPress and WooCommerce websites ensuring site stability enhancements and content updates.
• Oversee SEO strategies and ongoing updates to improve visibility rankings and traffic.
• Collaborate with brand and creative teams to produce effective content for digital shelf excellence (titles A content bullets images video).
• Support the development and implementation of go-to-market strategies for websites and direct-to-consumer stores including user experience and KPIs.
• Translate analytics into actionable insights for email content marketing SEO and social campaigns.
• Partner with digital and data teams to improve workflows and internal tools (including CMS and content management systems).
• Manage relationships with cross-functional partners such as Supply Chain Logistics and Business Intelligence to support digital initiatives.
• Explore opportunities with influencers and affiliates for co-marketing and cross-promotion.
• Ensure brand presentation and compliance across retailer and marketplace channels.
• Contribute to the ongoing commerce roadmap and playbook to drive digital maturity.

Qualifications :

Required Qualifications:

• Bachelors degree in Marketing Advertising Communications or related field (preferred).
• 57 years of digital marketing experience with a focus on email marketing and eCommerce program execution.
• Hands-on experience with WordPress and WooCommerce site management.
• Strong knowledge of SEO tactics digital shelf content and campaign optimization.
• Experience managing direct commerce eCommerce omnichannel and website programs.
• Analytical mindset with strong problem-solving and project management skills.
• Ability to lead projects independently while managing multiple priorities in a fast-paced environment.
• Excellent communication presentation and cross-functional collaboration skills.
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint Project).
• Proficiency with digital analytics tools such as Google Analytics SEMrush Google Search Console MailChimp Affiliate Tools like Everflow etc.

Preferred Qualifications:

• Experience with Shopify Plus or other eCommerce platforms.
• Familiarity with CRM and marketing automation platforms.
• Exposure to CMS or DAM tools as part of broader digital workflows.
• Knowledge of Amazon Seller/Vendor Central or other marketplace management tools.

Travel Expectations:

Less than 5%.

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120000 USD - $140000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :

No

Employment Type :

Full-time